Russians have shown a preference for Japanese and German brands when it comes to buying used cars this year, according to a study conducted by the SberAvto service. The most popular brands among used cars in Russia are Kia, Toyota, and Hyundai.
The study found that in the period from January to May 2023, Japanese brands accounted for 30% of all used car transactions, up from 23% in the same period in 2022. German brands, on the other hand, saw an increase in demand, taking the lead with 23% of transactions, compared to 16% in 2022. This shift in popularity pushed South Korean cars, which held the second spot in 2022 with 22% of transactions, down to third place.
Russian cars ranked fourth in popularity this year, while American cars came in fifth. Among specific brands, Kia was the most popular, accounting for 10% of transactions, followed by Toyota at 9% and Hyundai at 8%.
The study reflects the preferences of Russian car buyers in the used car market. It is worth noting that these findings may not necessarily reflect the overall market share of car brands in Russia, as the study specifically focuses on used cars.
Overall, the data suggests that Russian consumers are gravitating towards reliable and well-known brands when purchasing used cars. Japanese and German brands have established a strong presence in the market, offering quality and durability that appeal to buyers.This year, Russian car buyers have shown a preference for Japanese and German brands, with Kia, Toyota, and Hyundai emerging as the most popular choices, according to a study by the SberAvto service.
The study found that in the period from January to May 2023, Japanese brands remained in high demand, accounting for 30% of all transactions, compared to 23% in the same period in 2022. German brands saw a significant increase in popularity, taking the second spot with 23% of transactions, up from 16% in 2022. South Korean cars, which held the second spot in 2022, dropped to third place with
How have Japanese and German brands managed to establish a strong presence in the Russian used car market, surpassing South Korean and other brands in popularity
Russian car buyers have developed a strong preference for Japanese and German brands when it comes to purchasing used cars, according to a recent study conducted by the SberAvto service. The study, which analyzed data from January to May 2023, revealed a significant shift in buyer preferences compared to the previous year.
Japanese brands, including Kia, Toyota, and Hyundai, accounted for 30% of all used car transactions during the specified period, reflecting an increase from 23% in 2022. German brands, on the other hand, experienced a surge in demand, capturing 23% of transactions, up from 16% in the previous year. This change in popularity caused South Korean cars, which held the second spot in 2022 with a 22% share, to drop to third place.
Among the specific brands, Kia emerged as the most popular choice among Russian car buyers, accounting for 10% of transactions. Toyota followed closely behind with a 9% share, while Hyundai held an 8% share. Russian cars ranked fourth in popularity, while American cars secured fifth place.
It is important to note that these findings specifically reflect the preferences of Russian car buyers in the used car market and may not necessarily represent the overall market share of car brands in the country.
The study’s results indicate that Russian consumers are inclined towards reliable and well-established brands when purchasing used cars. Japanese and German brands have managed to establish a strong presence in the market, offering quality and durability that resonate with buyers.
“Kia, Toyota, and Hyundai are the undisputed champions of the used car market in Russia, retaining their popularity year after year. Their reliability, affordability, and strong resale value make them the go-to brands for Russian buyers. With a wide range of models and trusted performance, it’s no surprise they dominate the market. Well-deserved recognition for these top car brands!”