Super Bowl 58 has come and gone, but the impact of its commercials will be felt for years to come. With over 160,000 people participating in the 36th USA TODAY Ad Meter competition, the top spot was claimed by State Farm’s “Like a Good Neighbaaa” commercial, featuring the iconic duo of Arnold Schwarzenegger and Danny DeVito. This heartwarming and humorous ad stole the show with a score of 6.68, solidifying its place as the best commercial of 2024.
State Farm’s winning commercial takes viewers on a journey through a small town, where Arnold Schwarzenegger plays a helpful and friendly neighbor to Danny DeVito. The commercial showcases the importance of being there for one another and highlights State Farm’s commitment to being a reliable insurance company. With its catchy jingle and memorable characters, “Like a Good Neighbaaa” struck a chord with audiences, earning it the top spot in this year’s Ad Meter rankings.
But State Farm wasn’t the only brand that made a splash during the Super Bowl. Dunkin’, known for its delicious coffee and baked goods, secured the second spot with their creative and energetic commercial. The ad featured a group of friends enjoying their favorite Dunkin’ treats while showcasing the brand’s wide range of menu options. With a score of 6.62, Dunkin’ proved that they know how to capture the attention of viewers.
Kia, a popular car manufacturer, took the third spot with their visually stunning commercial. The ad showcased Kia’s commitment to innovation and sustainability, featuring their latest electric vehicle models. With a score of 6.56, Kia’s commercial left a lasting impression on viewers, highlighting the brand’s dedication to creating eco-friendly transportation options.
Uber Eats, the food delivery service that has become a household name, claimed the fourth spot with their hilarious and star-studded commercial. The ad featured a series of mishaps and unexpected encounters during food deliveries, all while emphasizing the convenience and reliability of Uber Eats. With a score of 6.52, Uber Eats proved that they can deliver not only food but also entertainment.
Last but not least, the NFL itself secured the fifth spot with their captivating commercial. The ad celebrated the spirit of football and showcased the league’s commitment to inclusivity and diversity. With a score of 6.48, the NFL’s commercial reminded viewers of the power of sports to bring people together.
While these were the top five commercials of Super Bowl 58, there were many other notable ads that captured the attention of viewers. From Squarespace’s “Hello Down There” to Homes.com’s “Salon,” each commercial brought its own unique flair and message to the table. The Ad Meter rankings provided a comprehensive look at all the commercials, allowing viewers to see how each ad stacked up against the competition.
Super Bowl commercials have become an integral part of the game-day experience, with brands investing millions of dollars to captivate audiences and leave a lasting impression. The 2024 Super Bowl was no exception, with State Farm’s “Like a Good Neighbaaa” taking the crown as the best commercial of the year. As we look forward to future Super Bowls, one thing is certain – the commercials will continue to entertain, inspire, and make us laugh for years to come.
