Using Snapchat for business requires thoughtful planning. To help you out, we’ve rounded up the top Snapchat stats you need to know.
Snapchat may not be as in the news as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new and trendy as TikTok. But good old Snap still has a lot to offer the world of social media marketing.
After all, Snapchat has 800 million monthly active users by 2024, and 405 million people use Snapchat every day to stay in touch with friends and family. And most of those users belong to an extremely coveted demographic: young people! Precious youth!
Snapchat General Statistics
1. There are 800 million monthly active users on Snapchat
In February 2024, Snapchat surpassed 800 million monthly active users. Sure, that seems like a drop in the ocean compared to a behemoth like Facebook (with over three billion users), but it still represents a lot of people taking photos on a regular basis.
2. Snapchat has 406 million daily active users
Over 400 million people around the world open Snapchat every day. According to Statista, the app has seen a steady increase in daily active users since 2019… so it seems likely that Snap will continue its trajectory from here on out.
3. Snapchat usage is expected to grow 27% over the next four years
While it’s not the newest social network on the market, Snapchat continues to grow its user base year after year. Based on past growth, Statista estimates that Snapchat’s global user base will reach 165.7 million by 2028, an increase of 27%.
Related: How to Improve Instagram Post Engagement: 4 Tips: Social Media Examiner
4. Snapchat is the 10th most popular social network in the world
Snapchat is at the bottom of the list of the most popular social networks in the world (behind Facebook, YouTube, WhatsApp, Instagram, TikTok, WeChat, Facebook Messenger, Telegram, and Douyin), but that doesn’t mean Snapchat is an app to avoid. It’s extremely popular with users aged 13 to 24. If they’re a valuable audience for you, then Snapchat is an app worth keeping an eye on.
5. Snapchat is the 5th most popular messaging app
If you are considering Snapchat, messenger Compared to apps like WhatsApp and Telegram, Snapchat is the 5th most popular way to send messages online.
6. Snapchat is one of the fastest growing social media platforms
In 2023, Snapchat saw a 13.9% year-over-year audience growth. Instagram, in comparison, saw a growth rate of -10.8%.
Snapchat User Statistics
7. 20% of Snapchat users are teenagers
Users aged 13-17 make up a fifth of Snapchat’s audience. If you’re looking to connect with a teenage audience, this seems like a great place to do it. Brush up on your Snapchat marketing skills and go get them!
8. The majority of Snapchat users are between 18 and 24 years old.
This age group is a key target for Snapchat, with 38.5% of users falling into this age bracket. At the other end of the age spectrum, it’s worth noting that people over the age of 35 are extremely unlikely to use Snapchat.
9. Snapchat is expected to reach 49.5 million Gen Z users by 2025
While Snapchat may not be the biggest or most popular social media app in the world, it has a hold on precious Gen Z. As of 2020, it has been the favorite messaging and video-sharing platform for this age group, surpassing even TikTok.
10. 51% of Snapchat’s audience identifies as female
Snapchat’s gender split is fairly even, with 51% of the global audience identifying as female. (Note that these statistics don’t appear to account for non-binary users.)
11. India has the most Snapchat users
12. Bahrain has the highest Snapchat penetration rate of any country
Nearly 80% of Bahrain’s population uses Snapchat, making it the country with the highest app penetration rate (according to a 2022 Statista study). Luxembourg comes in second, with an audience of 76%. Saudi Arabia also has a large Snapchat audience, with a usage penetration of 74.3%.
Snapchat Usage Statistics
13. Snapchat users open the app nearly 40 times a day
Daily Snapchat users are highly engaged, opening the app nearly 40 times a day. If you’re an advertiser or brand creating organic Snap content, the chances of being seen are pretty high, according to Snapchat itself.
14. 14% of American teens use Snapchat “almost constantly”
29% of American teens say they use Snapchat multiple times a day.
15. 90% of Snapchat users report feeling happy, comfortable, and connected when using Snapchat
With so many alarming reports about the impact of social media on mental health and happiness, it’s nice to see an app that actually brings joy to people. Snapchat users report being happier with the quality of their relationships and friendships than non-Snapchat users. Nine out of ten users report feeling “comfortable, happy, and connected” when using Snapchat’s services.
Related: How to Delete Your Snapchat Account
16. Over 300 million Snapchatters use augmented reality daily
Snapchat’s augmented reality tools are part of what makes the app so fun to use, so it’s no wonder over 300 million users use augmented reality every day. Not sure how to get started with Snap’s augmented reality lenses and filters? Our beginner’s guide to Snapchat can help.
17.20 billion messages were sent to Snapchat’s AI-powered chatbot
More than 200 million people have already started chatting with My AI, Snapchat’s AI-powered chatbot. Snapchat believes it may be one of the most widely used AI chatbots in the world today.
18. Public stories have tripled this year
Compared to 2022, more creators are posting public content on Snapchat, with 300% more Stories posted in the US this year.
Snapchat Statistics for Business
19.7 million users subscribe to Snapchat+
The paid version of Snapchat was released in June 2022. Snapchat+ users have access to experimental and pre-release features for $3.99 per month. By the end of 2023, seven million users had subscribed.
20. People are more likely to share their purchases and shopping moments on Snapchat
Compared to other social media platforms, Snapchat is the most likely place for people to share purchases they love or fun shopping moments.
Snapchat Advertising Statistics
21.64% of advertisements are viewed with sound
Don’t forget the audio component of your ad if you’re marketing on Snapchat: 64% of Snapchat ads are viewed with the sound on.
22. Snapchat users are 45% more likely to recommend a brand after watching an ad on the platform
After seeing ads on Snapchat, users are 45% more likely to recommend the advertised brand to a friend. Another very convincing statistic: 34% of Snapchat users are more likely to purchase a product advertised on Snapchat than through any other means.
23. Audiences are 34% more likely to purchase items advertised on Snapchat than on other platforms
That’s according to Snapchat itself, so maybe take that statistic with a grain of salt. But its audience, Gen Z and the younger generation of Millennials, have a lot of disposable income to spend (a combined purchasing power of $5 trillion, it seems), so it probably can’t hurt to give it a try? Here’s everything you need to know to get started with Snap ads.
24. Snapchat ads can reach 75% of the population aged 13-34 in over 25 countries
If you really want to reach Gen Z or Millennials, Snapchat is the place to go. In 25 countries, Snapchat can reach 90% of 13-24 year olds and three-quarters of 13-34 year olds.
Snapchat Statistics FAQ
What age group uses Snapchat the most?
Most Snapchat users are between the ages of 18 and 24. Nearly 40% of users fall into this age bracket. Teens make up another significant portion of Snapchat’s user base: 20% of Snapchat users are between the ages of 13 and 17.
How popular is Snapchat in 2024?
Snapchat is the 10th most popular social media platform, but the 5th most popular social messaging app. It has 800 million monthly active users, a number that continues to grow year over year. While it is not the most used app in the world, it has a loyal fan base: more than half of Snapchat users interact with the app every day.
Is Snapchat becoming more or less popular?
Although Snapchat has been around since 2011, its audience has continued to grow year after year. In February 2024, the app reached 800 million monthly active users for the first time. As you can see from this Google Trends graph, interest in Snapchat has remained fairly steady over the past five years, with occasional frenzied searches when a major update hits the app. Snap isn’t slowing down.
Source : Google Trends
