From photos for moms to diversity in images of black men.
[매드타임스 이지원 인턴 기자] DE&I stands for diversity, equity, and inclusion, and aims to create a more diverse and inclusive society by ensuring that individuals are treated equally regardless of race, age, disability, or other characteristics. AdAge selected the DE&I campaigns that were the most talked about in September. The campaign is as follows.
#5. Mom’s photo
Stonyfield Organic (Source: Instagram capture)
Mothers are often invisible in family photos. Because everyone is off camera. Stonyfield Organic, a company that sells organic yogurt products, proposed the idea of putting the mothers behind the camera in front of the camera. The campaign aims to use the hashtag ‘#ProofofMoms’ on the Lactalis-owned brand’s social accounts.
If you win through a lottery, a professional photographer will take pictures for your mom. Now, Stonyfield said on Instagram, “Mom, it’s your turn to be in the picture. Dads and other parenting partners can’t always be the best photographers when it comes to capturing moments when moms are with their families and kids. That’s why we “We have created a new ‘PAPArazz Program.’ This program helps you beautifully record your family’s precious moments without leaving anyone behind,” he wrote, promoting the event.
4th place. Latin music
Latin Music Week (Source: LaMezcla)
Billboard Español and Michelob Ultra have joined forces for Latin Music Week in Miami in October. Michelob Ultra will participate in a conversation session and two concerts with Grammy Award-winning Colombian singer-songwriter Fonseca, and help produce branded storytelling videos for singers participating in the event. Meanwhile, an interactive video booth was also set up for participants visiting Latin Music Week. At this booth, participants can share their best moments with others.
“Latin music is synonymous with pleasure,” said Leila Cobo, Concert Chief of Staff. “Latin Music Week gives us the opportunity to create a unique experience with Michelob Ultra that taps into the audience’s passion, especially their love of music. “I have it,” he said, expressing his anticipation.
3rd place. Water shortage
According to WHO, 2 billion people around the world do not have access to clean water, and about 70% of households have difficulty in obtaining water, leaving women and girls responsible for collecting water. The non-profit organization Water for People, together with the advertising company Edelman, released a video during New York Fashion Week showing the reality faced by women amid water shortages in rural villages in India.
The video depicts many women from the Chikhaldara block in Maharashtra state, India, visiting a well every day as if they were walking on a runway. Katherine Williford of Water For People said: “The video reflects the realities and obstacles women and girls face on their journey to access water. It highlights the fact that the water crisis disproportionately affects women. “We wanted to draw attention to issues such as women’s schooling, health, and economic opportunities,” he said.
2nd place. Menstruation
some periods (source: Knixteen)
Kt, a teenage-targeted underwear brand of Knix, which sells wireless bras and seamless underwear, recently published a book containing menstruation education. book
The book aims to break down the social phenomenon of taboo mentioning ‘menstruation’ and to instill confidence in adolescents experiencing their first period. “We are proud to see how menstruation, once a taboo topic, is shedding its stigma and moving toward an era of education and self-affirmation,” said Griffiths, chairman of both brands and a co-author of the book. “Now more than ever. “Well, we should not become complacent and watch events that have brought years of hard work to nothing. Menstruation cannot be silenced, because it will happen whether we talk about it or not,” she said.
1st. Men’s Psychological Beauty
SheaMoisture, Unilever Group’s cosmetics line, launched the “Black Men Love” campaign to overcome stereotypes about black men. The campaign video features a black man talking about how love has impacted his life.
Taydra Mitchell Jackson, CMO of SheaMoisture, said, “Black masculinity has been defined in society in a negative and very monolithic light,” said Taydra Mitchell Jackson, CMO of SheaMoisture. “We aim to create a positive outlook,” he said. Meanwhile, last week, the brand opened pop-up stores in New York and LA and held an event where it gave roses and love letters to men passing on the street from a wall decorated with flowers.
※ This article was written by Maia Vines of AdAge
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