According to the sales trends of the online shopping center 220.lv, which is managed by “PHH Group”, in 2023, over the entire year, buyers bought the most toys, household goods and small household appliances on the Internet. Evaluating the volumes of goods sold, more than 200,000 toys, more than 175,000 household goods and almost 138,000 small household appliances were sold in the most popular product categories.
According to 220.lv data, the three most popular goods that were purchased the most during the past year were – Elizabeth Arden deodorant for women “Green Tea”, photo paper Fujifilm ColorFilm Instax mini Glossy and wireless headphones JBL Tune.
“Last year, similar to previous years, seasonal goods were most in demand. In 2023, the most active sales took place in January and the pre-holiday period – in November and December, when people bought gifts. Last year, we observed that buyers in Latvia are paying more and more attention to the quality and price of goods, for example , choosing goods from more recognizable brands and manufacturers, which were traditionally more characteristic of the population in Estonia,” says 220.lv Marketplace sales manager Kārlis Ozols.
Most frequent purchases in the most popular product categories
In 2023, the most sold items in the games category were Decoartlt double-sided felt-tip pens, LEGO constructor Icons Orhid and a toy Night Light Projector Astronaut with LED 3D light effects. Last year, buyers spent an average of 18 euros per purchase in this product category.
Meanwhile, the most popular item in the furniture category was a shelf Noresaddle bag of the same brand, or poof and a nightstand Malwa.
Eau de parfum was the most purchased in the perfume category Lanvin Eclat D’Arpegetoilet water Dolce&Gabbana 3 The Empress and toilet water Calvin Klein CK IN2U Her. Interest in niche fragrances also increased last year, the average purchase amount of which was around 150 euros.
The best-selling product in the smart device category was a smartphone Xiaomi Redmi and two Samsung Galaxy smartphone models. On average, buyers in this category spent 153 euros per purchase. The audio, video and TV category dominated in 2023 Samsung and LG televisions and portable speaker JBL Party Box.
In the electronics category, the most popular purchase was a lint remover Philips, blood pressure cuff Omron M3 Comfortmicrowave oven Hisense and Xiaomi electronic scales.
In the clothing, footwear and accessories category, the most purchased items were branded Didrikson’s children’s pants THE LEAFbrand Get lost women’s winter coat ISALM and brand Demar children’s winter boots Kenny 2.
The most popular purchases were in the category of sports, leisure and tourism goods iHike sleeping bag, exercise mat Mountain in Lapland and an electric bicycle Cityway Pro.
In the category of garden products, purchases with an average price of 25 euros dominated. The most purchased items were a gasoline-powered brushcutter, a trimmer from HPG, gasoline-powered self-propelled lawn mower from HPG and automatic sunroof opener from Thermovent. Meanwhile, in the same category, where purchase prices fluctuated around 3,000 euros, the most purchased items were the air-water heat pump Cooper&Huntersummer house Captain 2850 and a garden tractor Hecht.
At PHH Group
PHH Group was established by the private equity investor Mid Europa by merging the largest online retailers, namely Pigu.lt in Lithuania, 220.lv in Latvia, Kaup24.ee and Hansapost.ee in Estonia and Hobbyhall.fi in Finland. Since 2021, the concern has experienced a business transformation, creating the largest and most reliable market in the region. More than 4,000 sellers offer more than 3 million items in the Group’s Marketplace ecosystem. The websites managed by the group are visited by approximately 150 million buyers per year.
PHH Group
2024-01-19 09:12:50
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