“Top 10 Most Followed Famous Latinos on Social Networks in 2023”

The Mexican presenter Jacky Bracamontes is the Hispanic television personality with the most followers on social networks, with almost 17 million, according to the analysis of the profiles of the most followed famous Latinos on social networks, carried out by the influencer marketing agency Social People held for the second year in a row.

Every year, social networks reaffirm their power as a showcase for the professional and personal activities of Hispanic television figures. It is estimated that Hispanics spend an average of 3 to 4 hours per week on Instagram, 3 to 5 hours on Snapchat and 1 to 5 hours on TikTok, which makes social networks a very effective space for communication between TV stars and their fans.

Following the departure this month of Adamari López as host of Telemundo’s morning show “Hoy Día”, the 2023 ranking of the 10 most influential Hispanic TV personalities on social networks is led by Jacky Bracamontes, who has also served as a host for several projects of the Telemundo network, the most recent “Miss Universe 2023”, with almost 17 million followers (in 2022 it accumulated more than 15 million). In second place is the Dominican Lissette “Chiky Bombom” Eduardo, presenter of “Hoy Día” on Telemundo, with 15 million, and in third place, the Venezuelan Chiquinquirá Delgado, presenter of “Mira Quién Baila” on TelevisaUnivision, with more than 10 million followers.

“This ranking reflects the enormous power of social networks in consolidating the influence of these Hispanic TV figures that go beyond the small screen. This year, in particular, we have confirmed the strength of TikTok to position celebrities in their audiences. A special case is that of the charismatic Lissette “Chiky Bombom” Eduardo, who started out as an influencer on TikTok and thanks to her popularity reached TV screens. Definitely, social networks stimulate the movement of talents in the world of entertainment and bring them closer to their audience”, said Ismael El-Qudsi, CEO of SocialPubli.

“Each network is known for something in particular and depending on what it performs, each personality has more influence on one or the other. TikTok is the network for the youngest and there we see Lissette “Chiky Bombom” Eduardo, Alejandra Espinoza or Clarissa Molina grow up, for example, while in networks with a more lifestyle focus such as Instagram and YouTube we find celebrities like Jacky Bracamontes, Chiquinquirá Delgado and Francisca are having a lot of success. Twitter, known for being the favorite network of journalists, continues to allow Jorge Ramos to maintain his influence on public opinion, ”added El-Qudsi in a press release.

Who are the rest of famous Latinos that make up the ranking of the most followed personalities on social networks?

The rest of the ranking is made up of:

• Alejandra Espinoza – Host of the reality show “Mi Famoso y Yo” of the
  TelevisaUnivision network – 9,413,227 followers
• Julián Gil – Presenter of the program “Sit down who can!” transmitted by
  UNIMÁS – 7,868,832 followers
• Lili Estefan – Presenter of the entertainment program “El Gordo y la
  Flaca” from TelevisaUnivision – 7,532,204 followers
• Clarissa Molina – Reporter for the entertainment program “El Gordo y la
  Flaca” from TelevisaUnivision – 7,521,911 followers
• Ana Patricia Gámez- Host of the program “Enamorándonos” from
  TelevisaUnivision – 7,468,689 followers
• Jorge Ramos – Presenter of “Al Punto” and “Noticiero Univision”, as well as
  “Algo Personal” by ViX – 7,381,093 followers
• Francisca – Host of the morning program “Despierta América” of the network
  TelevisaUnivision – 6,659,041 followers

What was the methodology used by the SocialPubli team to work on the ranking of the most famous Latinos on social networks?

To carry out the ranking, the SocialPubli team took into account the number of followers of US Hispanic TV presenters and hosts on social networks. The ranking compiled the total number of followers they accumulate on all the most popular social networks of the moment, including Facebook, Twitter, Instagram, YouTube and TikTok.

It is estimated that TikTok currently has around 3 billion downloads since its launch in 2016 and 50 million daily users, which has catapulted it to being the fastest growing social network in the world and the most coveted by celebrities who They seek to connect with new audiences. The SocialPubli ranking confirms that from 2022 to 2023 many celebrities have been migrating to TikTok and have worked to grow their profiles.