toom Baumarkt GmbH
Cologne (ots)
The grocery stores have shown the way, now the hardware sector is following: toom is the first among the hardware stores to expand its digital service with immediate effect and, in addition to the classic paper brochure, offers its customers the possibility of view the offers and promotions that change weekly as a convenient and digital alternative that can be easily received via WhatsApp on your smartphone.
Whether it’s browsing, online shopping or paying at the checkout – all this and much more is now possible with your smartphone. Many people are therefore starting to organize their daily lives using a single device and to group information in one place. To meet the needs of its customers, toom is now expanding its digital service with weekly offers that can be viewed comfortably and easily via WhatsApp. “With the expansion of our digital services such as ‘Click & Collect’ or the launch of the toom app, we have already taken important steps in the past to meet our customers in their digital world. We are therefore delighted to be able to offer our WhatsApp service. to go one step further and to offer our customers further added value, “says Stefanie Holl, Head of Cross Channel at toom. However, the paper prospectus remains an important part of communicating offers.
And that’s how it works: customers can use various contact options to start a WhatsApp chat directly with toom. Customers can use their postcode to select the nearest point of sale and then receive the current brochure with the corresponding offers. A free weekly subscription is also possible: just click on “START” to be stocked with the current market offers every Saturday at 10.00. With the word “STOP” the subscription can be easily canceled at any time. This service has been implemented through the official trading partner of Meta 360dialog.
More information on toom and the service on https://toom.de/service/whatsapp/.
About tom:
With over 300 stores in its portfolio (toom Baumarkt, B1 Discount Baumarkt and Klee Gartenfachmarkt), around 18,000 employees and a gross turnover of 2.9 billion euros, toom is one of the leading suppliers in the German DIY sector. The company belongs to the REWE group. The REWE Group cooperative is one of the leading trade and tourism groups in Germany and Europe. In 2021, the company achieved a total external turnover of 76.5 billion euros. The REWE Group, founded in 1927, has around 380,000 employees in 21 European countries. +++ Toom has held the “audit berufundfamilie” certificate since 2016. With the “audit berufundfamilie”, an initiative of the non-profit Hertie Foundation, toom adopts a future-oriented approach as an employer and supports its employees in different life stages and associated challenges.
Press contact:
REWE Group, toom Baumarkt GmbH, press and public relations,
Daria Ezazi, Humboldtstrasse 140-144, 51149 Cologne, tel .:
0221-149-6272, Fax: 0221-149-976272, E-Mail:
[email protected]
Original content by: toom Baumarkt GmbH, transmitted by news aktuell
