These brands are committed to respecting three pillars: engaging internally, communicating externally and taking action. According to the Food and Agriculture Organization of the United Nations, a third of food produced globally goes into the trash. In Belgium, it was 3.6 million tonnes in 2011. This waste has consequences at the economic, social and ecological level. Reducing this waste therefore contributes to the fight against climate change.
This is the reason why Too Good To Go is establishing Waste Warrior Brands. Unilever, Alpro, Ginette, IKEA, Lactel, PepsiCo, BelOrta, Danone, Philadelphia, Bel, Makro and Carrefour have countersigned a declaration “for a world without food waste”. In this way, they undertake to undertake actions on three fronts: an internal commitment in the form of educational material intended for employees, external communication intended for customers, and the organization of concrete actions.
Later this year, Too Good To Go will launch an expiration date awareness campaign.
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