Too Good To Go: 18 million meals saved in five years

He blows out five candles in Italy Too Good To Go, the app specialized in the fight against food waste by selling surplus food. Landed in Italy in 2019, to date the company has saved 18 million meals which would probably have ended up in the garbage, thus avoiding the emission of 48,600 tons of CO2 equivalent.

Diffusion in Italy

A result achieved thanks to growth in the area and an increasingly numerous community: 8.1 million users and 26 thousand partners including supermarkets, independent shops, restaurants and food companies. “Every step forward represents an opportunity to inspire positive change in our society – he explains Mirco Cerisolacountry director Italy Too Good To Go – The results obtained so far are the fruit of a vision that guides us every day, confident that we will continue to be alongside users and partners to combat food waste together”.

Lombardy the most virtuous region

There are 5 thousand Italian municipalities in which Too Good To Go is present, approximately 63% of the total. And in two out of three municipalities at least one meal has been saved in the last five years. Above all, the one that stands out in the fight against food waste is Lombardy, the first region where the app landed, followed by Lazio, Emilia Romagna, Piedmont and Tuscany, to date the regions that have recorded the best results. Looking at individual cities, the provincial capitals stand out, including medium-sized ones: Roma is first in the ranking, followed by Milan, Turin, Genoa and Bologna in fifth position. We continue with Florence, Modena, Naples, Verona and Padua to close the top 10.

“In October 2020 we reached the first million meals saved, which doubled to 2 million in March 2021. Between the end of 2021 and 2022 we reached 10 million meals saved and in February 2024 we are proud to announce the record of 18 million meals saved – assures Mirco Cerisola – An important goal, which we would never have been able to achieve without the contribution of our users and our partners”.

From labels to pantry boxes

Over the years, there have been various extra initiatives implemented by Too Good To Go. Dalle Pantry Boxthe project in collaboration with companies in the food industry which in less than a year from its launch has over 57 thousand boxes sold, equal to 626 tons of still good products saved from waste, to the conscious label Observe-Smell-Tastewhich currently has 37 companies and 44 participating brands and which will be printed over 409 million times in 2023 alone.