BEACH – With the beautiful days coming, the inhabitants of the Calanques fear to see their little corner of paradise invaded as every year. The park has decided to opt for a “demarketing” strategy.
2021-03-17T16: 12: 51.000 + 01: 00 – LT
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Turquoise water, unspoiled nature, the Calanques offer a landscape worthy of a postcard. However, these are not the kind of photos you will see on the park’s website. The managers of the premises have opted for a strategy of “demarketing” aiming to prevent too much frequentation of the beaches of the Calanques. Messages such as “difficult to access, small in size and overcrowded in summer”, or “the water in the Calanques is often cold” accompany the already discouraging images of the site. They hope that tourists will prefer the beaches in cities such as Marseille, Cassis and La Ciotat which, for their part, “have toilets, showers and restaurants”, is it also written on the site.
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The cabanoniers, inhabitants of the park, already feel overwhelmed and apprehend the high season. “The more we go into the summer period, the more people there will be and there it becomes complicated for us because we live there”, says one of them. “For visitors too, it is dangerous. If there is someone injured in the hills or on the beach, the emergency services are blocked to go down”, continues his wife.
Soon a ban on vehicles to travel to the Calanques?
The park also wants to reduce the number of cars on the small winding roads that lead to paradisiacal beaches. During the summer of 2020, up to 4000 people per day came to sunbathe in the Calanque de Sormiou with a number of vehicles in con
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The chairman of the board of directors, Didier Réault, proposes to make access more difficult and to force holidaymakers to go to the park on foot. “People import their urban behavior. We are happy to have visitors except that they have to respect this nature and this biodiversity so that they come on foot rather than by car and that they do not consider that the coastline of the Calanques is the last roof top in Marseille “, he insists. To reduce the number of visitors, ten million euros must be invested over three years to set up shuttles and limit the number of tourists on busy days.
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