PRIANGANTIMURNEWS – Company e-commerce Tokopedia bring a number of innovation technology digital platform on its platform to help more than 11 million local MSMEs and more than 100 million monthly active users, including mobile operating system users Android and iOS.
“We look at user behavior in shopping using Artificial Intelligence (AI), machine learning, as well as technology data management to provide a personalized experience to be relevant to each user’s needs,” said Head of Engineering Tokopedia Rico Harisin in his statement, Wednesday 15 December 2021.
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User Android can take advantage of various features, including Dark Mode, Chromecast Support, Voice Assistant to NFC which allows users to buy and update electronic money card balances more easily and quickly on Tokopedia.–
To provide a more comfortable shopping experience, Tokopedia also present technology Picture in Picture that allows users to watch content on the channel video streaming Tokopedia PLAY while shopping on the platform Tokopedia at the same time.
“There are also Dynamic Features where the application Tokopedia will only download features the user actually uses. This feature can save device storage space Android, reducing the average application size by 27 percent, from 49.9MB to 36MB,” said Rico.
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Sementara, Head of Engineering Tokopedia Tonito in charge of iOS app development Tokopedia from zero says, Tokopedia continue to improve personalization and recommendations, digital payment methods and delivery systems adapted to the changing habits and needs of Indonesian consumers, especially in the midst of the pandemic.–
Via Widget Tokopedia on iOS 14 that is presented, users can feel the ease of accessing the main page Tokopedia without having to open the app.–
