Because Toblerone chocolate will also be made in Slovakia from July, the Swiss pride Matterhorn can no longer adorn the wrapper.
We shouldn’t use the word iconic too often. But for chocolate lovers, the Toblerone label is.
The Swiss press reported on Friday that the brand should get a different logo, because Toblerone will also make chocolate in Slovakia from now on. Instead of the famous Matterhorn, there will be a more ‘generic mountain’ on the windel, writes the Aargau newspaper not without sadness.
The legislation for national symbols in marketing is quite strict in Switzerland anyway. If you want to claim the ‘Swiss made’ label as a producer, then 80 percent of the raw materials for your product must come from Switzerland. Most of the production must also take place in the Alpine country itself.
There are only exceptions for raw materials that do not occur in Switzerland, such as cocoa, the press agency knows Bloomberg.
Whether that also means the end for the Bernese Oberland bear, which you can distinguish in the mountain with a little good will, is not yet clear.
