“Boon Rawd” Tell a legend “Leo” The first Thai brand of beer in the country. Strong growth, stepping into the 90th year, told through 4 designs on limited edition cans, reflecting 4 eras of adaptation change image brand in accordance with the times and stay beside every moment of Thai people
Mr Phurit Bhirombhakdi President of Boon Rawd Brewery Co., Ltd. and Chief Executive Officer of Boon Rawd Trading Co., Ltd. revealed that in 2023, Boon Rawd Brewery is entering the 90th year along the path of growth The company has developed quality products to meet the needs of consumers. Able to win the hearts of Thai people for a long time, Singha is one of the strongest brands. became a legend from the past to the present On the occasion of the 90th anniversary of Boon Rawd, Singha has organized a special event with the launch of 4 limited edition designs on cans of Singha products. Tells an important timeline in each era that connects everyone in every moment, whether happy or sad. is another good moment that the brand intends to give this year and the years to come
The four designs of Singha beer cans consist of the first pattern, Original Singha, or the beginning of the Singha brand legend. It was the first bottle of Singha to enter the market, using a distinctive red logo, the second pattern launched in the year 1957, which was modified. New logo design from red to golden yellow. The 3rd pattern was changed in 1990 to make the brand more modern. And the latest pattern is the 4th pattern, born in 2018 until now.
“Singha has continually changed himself in many dimensions. By maintaining product quality throughout 90 years, which is the heart of delivering the best products to meet the needs of consumers. Presentation of packaging designed with all 4 logo designs this time Inspired by Singha’s branding in each moment in each era. It has been modified to be modern. In line with the market situation that never stops. and consumer trends since the first time that the company produced products to the market, ”Phurit said.
In addition to highlighting the presentation of the logo of each generation of Singha products, the size of 490 milliliters (ml.), containing 4 cans in 1 pack, Singha continues the concept of “Singha Sustainable Pack”, which is an environmentally friendly paper packaging or Eco. -friendly instead of using plastic This is in line with the Company’s business practices that continually focus on the environment. production of goods aimed at reducing waste, etc.
“The four Singha brand patterns on Singha product cans will be presented to consumers throughout the year 2023, which is the year that Boon Rawd Market for a long time, stepping into the 90th year, and the brand aims to be a part of every moment of happiness of consumers in the long term.