Table of Contents
Tissue towels, also known as paper towels, are absorbent, disposable towels made from paper. Increasing emphasis on personal hygiene and cleanliness coupled with rising global awareness of hygiene is fueling the market growth.
Rising disposable income, especially among middle-income earners, has led to increased spending on household goods and personal care products. Several major industry players are focusing on mergers and acquisitions to diversify their portfolios and expand their reach. For example, in February 2023, Navigator Company, a Portugal-based pulp and paper products company, acquired the consumer tissue business of Gomà-Camps Group (a Spanish-based tissue paper and related solutions company). According to the company, the acquisition will diversify its portfolio and strengthen its position.
Rapid urbanization in developing countries has increased the demand for convenient, disposable hygiene products. Moreover, the growing need for quick and easy cleaning solutions in fast-paced urban environments is driving the demand for tissue towels significantly among city dwellers.
Supply chain disruptions, changes in demand and economic conditions may cause price fluctuations for various raw materials, including virgin pulp and wood pulp, used in our manufacturing process, which may increase our production costs and affect our profit margins. Additionally, supply chain disruptions, such as shipping strikes, port congestion, and geopolitical tensions, may delay procurement of raw materials and increase costs.
segmentation
Key Statistics
The report covers the following key information:
- Entire Tissue Towel Industry Overview
- supply chain analytics
- Industry SWOT Analysis
- Porter’s Five Forces Analysis
- Recent technological advancements
Analysis of type
Based on price, the global tissue towel market is segmented into folded towels, rolled towels, etc. The rolled towel segment is expected to dominate the market due to wide product availability and more cost-effective and sustainable options. Moreover, the increasing use of rolled towels in homes, kitchens and restaurants due to their ease of accessibility and deployment is accelerating the growth of this segment.
The folded towels segment is expected to grow significantly during the forecast period. Folded towels take up less space than rolled towels, making them a preferred choice for consumers looking for a space-saving option.
Analysis by application
Based on application, the global market is segmented into At-Home and Home (AFH) market. The furniture segment accounted for a major market share in 2023 due to increasing number of residential units across countries and rising hygiene awareness across the world.
The at-home (AFH) segment is expected to grow significantly during the forecast period. The Away-From-Home (AFH) sector includes a variety of commercial sectors, including hotels, healthcare, schools, and restaurants. Increasing number of hotels and restaurants globally and rising demand from hospitals and clinics will fuel the growth of this sector in the coming year.
Analysis by distribution channel
The global tissue towel market is divided into offline stores and online stores/e-commerce based on distribution channels. The brick-and-mortar stores segment accounted for a major market share in 2023 due to the wide range of products from various brands, providing a wide range of choices to consumers.
The online stores/e-commerce segment is expected to grow significantly in the coming years due to the increasing penetration of smartphones along with the popularity of online shopping globally. Additionally, consumer preference for online stores is growing significantly due to attractive offers, exclusive product ranges and increasing availability of disc quantities.
regional analysis
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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, Middle East, and Africa.
North America is expected to lead the global tissue towel market during the forecast period due to increasing personal hygiene awareness, growth in hospitality and tourism industry, and increasing availability of innovative and sustainable products. Several prominent companies are launching eco-friendly products to diversify their portfolio across the region. for example,
In May 2024, Bravo Paper Towels, a brand of US-based paper and forest products company Sellar, launched new eco-friendly Bravo Paper Towels made from 90% curbside recycled materials.
Europe is expected to grow at a significant rate during the forecast period. The presence of various key players offering diverse products, including WEPA Hygieneprodukte GmbH, Essity AB, Sofidel Group, Lucart SpA, and Metsa Group, fuels the market growth across the region.
Target Key Players
The report includes profiles of key players such as Procter & Gamble, Kimberly-Clark Corporation, Georgia-Pacific, WEPA Hygieneprodukte GmbH, Essity AB, Sofidel Group, Cascades Canada ULC, Kruger, Lucart SpA, and Metsa Group.
major industrial developments
- December 2022: Marcal Paper, a New Jersey-based paper towel and tissue products manufacturer, acquired von Drehle Corporation, a U.S.-based towel and tissue products company. According to the company, the acquisition will diversify its at-home market portfolio and expand its reach across the country.
- July 2021: Procter & Gamble’s paper towel brand, Bounty, has partnered with design firm Oh Joy! to launch a new limited-edition colorful paper towel collection.
What impact has the COVID-19 pandemic had on consumer behavior regarding tissue towel purchases?
Interview with Guest 1:
Host: Good day! Thank you for joining us today. As the World Today News website editor, I’m delighted to have you here. Our topic for today’s discussion is the global tissue towel market. To begin with, can you please share your thoughts on the key drivers of market growth, particularly with regard to personal hygiene and cleanliness awareness?
Guest 1: Certainly! Well, personal hygiene and cleanliness have become increasingly important among consumers worldwide, especially during the COVID-19 pandemic. People are now more conscious of keeping their surroundings and personal belongings clean, and tissue towels play a vital role in maintaining hygiene. In addition, the growing awareness of hygiene practices and its importance in preventing the spread of diseases is also contributing to the growth of the market.
Host: That’s an interesting point. Would you also agree that rising disposable income and increased spending on household goods could be driving the market?
Guest 1: Absolutely. Rising disposable income has definitely led to an increase in demand for disposable hygiene products like tissue towels. Consumers are willing to spend more on products that make their lives easier and more convenient, especially in fast-paced urban environments. Furthermore, the growing middle class in many developing countries is also contributing to this trend, as more people can afford these luxuries.
Host: Switching gears a bit, how are companies dealing with supply chain disruptions and economic conditions affecting the market?
Guest 1: Well, supply chain disruptions and fluctuations in raw material prices can cause challenges for manufacturers. For example, shipping strikes, port congestion, and geopolitical tensions can delay procurement of raw materials and drive up costs. Companies need to find reliable suppliers and ensure they can maintain consistent production levels despite these challenges. Additionally, they must stay informed about economic conditions and adjust pricing strategies accordingly.
Host: That’s a valid concern. How about industry consolidation? Are major players engaging in mergers and acquisitions to gain a competitive edge?
Guest 1: Yes, industry consolid
