Tissot and NBA Unveil redesigned Shot Clock and Special Edition watch in Expanded Partnership
in a landmark announcement, Tissot, the National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and NBA G League have extended their global marketing partnership, which began in 2015. this multiyear expansion introduces a redesigned shot clock, a Tissot NBA Supersport 2025 Special Edition watch, and cements Tissot as the presenting partner of an NBA Global Game in Europe for the next decade.
The announcement was made by tissot CEO Sylvain Dolla, NBA President of Global Partnerships Salvatore LaRocca, and Tissot Ambassadors Tony Parker and Sabrina Ionescu during a presentation of the new shot clock ahead of The NBA Paris Games 2025. The event featured the Indiana Pacers and San Antonio Spurs playing two regular-season games at the Accor Arena on January 23 and 25, 2025.
“This new shot clock is a testament to our commitment to being an integral part of the game,” said Dolla. “We want to keep contributing to enhancing the fan experience.Through the shot clock and the Official Watch that are perfect synergies between Tissot and the NBA, WNBA, and NBA G League, we will speak to the basketball community. Our collaboration goes beyond the court — it’s about inspiring a lifestyle that reflects the passion, energy, and dedication to the game itself.”
LaRocca echoed this sentiment, stating, “For the past decade, Tissot has been a valued partner of the NBA, WNBA, and NBA G League becuase of its commitment to innovation, precision, and creativity. We look forward to furthering our mutual commitment to those principles, starting with the unveiling of the redesigned Tissot shot clock that will make it easier for players and fans to follow the game.”
A New Era of the NBA and WNBA Tissot Shot Clock
Table of Contents
- A New Era of the NBA and WNBA Tissot Shot Clock
- Introducing the tissot Supersport NBA Special Edition 2025 Watch
- A Decade of Innovation and Collaboration
- The NBA Special edition 2025: A Tribute to the Court
- Seastar wilson WNBA Watches: A Historic First
- Key Features at a Glance
- Why These Watches Matter
- How to get Yours
- Tissot and the NBA: A Dynamic Partnership Celebrating Basketball and Innovation
the redesigned shot clock marks a meaningful evolution in basketball technology. Inspired by Tissot’s watchmaking heritage, it features a distinctive round design while maintaining the same digit size and colors as its predecessor.Key upgrades include full RGB LED light strips, allowing the shot clock to illuminate in any color, not just the customary red/amber.This advanced technology introduces new game presentation capabilities, such as integrating the green coaches’ challenge signal into the system. The user interface has also been improved for streamlined operation, enhancing the speed and accuracy of game staff.
Additionally,the new shot clock boasts a 20% lighter aluminum frame,making it easier to install and handle. its modular design simplifies maintenance, hardware replacements, and future upgrades, ensuring it evolves alongside the game. The rollout will begin in the 2025-26 NBA season and the 2026 WNBA season.
Introducing the tissot Supersport NBA Special Edition 2025 Watch
complementing the new shot clock, Tissot unveiled the Tissot Supersport NBA Special Edition 2025 watch, building on the success of the 2022 NBA Strap Collection. This timepiece reflects the synergy between Tissot’s precision and the NBA’s dynamic energy, offering fans a stylish way to connect with the game.
A Decade of Innovation and Collaboration
The partnership extension will be showcased across marquee NBA events, including the Emirates NBA Cup, NBA All-Star, NBA Draft presented by State Farm®, NBA 2K Summer league, and NBA Global Games. It also underscores Tissot’s commitment to women’s sports, following the launch of the Tissot Seastar Wilson® WNBA watches in 2024 and its ongoing collaboration with Sabrina Ionescu, the 2024 WNBA Champion.| Key Highlights | Details |
|—————————————-|—————————————————————————–|
| Redesigned Shot Clock | Round design, RGB LED lights, 20% lighter frame, modular upgrades |
| Tissot Supersport NBA special Edition 2025 | Inspired by NBA’s energy, builds on 2022 NBA Strap Collection |
| Partnership Extension | Presenting partner of NBA global Game in Europe for 10 years |
| rollout Timeline | NBA: 2025-26 season; WNBA: 2026 season |
this expanded partnership between Tissot and the NBA, WNBA, and NBA G League promises to elevate the game for players and fans alike, blending innovation, precision, and passion on and off the court.Tissot Unveils NBA and WNBA-Inspired Watches: A Slam Dunk for Basketball Fans
Tissot, the renowned Swiss watchmaker, has once again merged the worlds of sports and luxury with the launch of its NBA Special Edition 2025 and Seastar Wilson WNBA watches. These timepieces are not just accessories—they’re a party of basketball culture,craftsmanship,and innovation.
The NBA Special edition 2025: A Tribute to the Court
The NBA Special Edition 2025 watch is a masterpiece designed for basketball enthusiasts. The watch face features numbers inspired by NBA uniform numbers,while the second hand proudly displays the NBA logo. The textured dial mimics the look of a basketball, adding a tactile and visual nod to the sport.
On the back of the case, the NBA logo is encircled by the cities and states of the league’s 30 teams, arranged by conference. Western Conference teams are positioned on the left, while Eastern Conference teams are on the right. this intricate design detail makes the watch a true collector’s item for fans.
The watch will be available for purchase exclusively in Tissot Boutiques in france and the US, and also online at the Official Tissot website starting January 23, 2024. A global rollout is set for March 2024.
Seastar wilson WNBA Watches: A Historic First
In collaboration with Wilson and the WNBA, Tissot has introduced two limited-edition Seastar Wilson WNBA watches.These 40mm timepieces mark the first official watches in WNBA history, blending Tissot’s Swiss watchmaking expertise with Wilson’s innovative basketball design and the cultural impact of the WNBA.
The watches are a testament to the growing influence of women’s basketball and the league’s commitment to innovation. For more details on these groundbreaking timepieces, visit the Tissot Seastar Wilson WNBA collection.
Key Features at a Glance
| Feature | NBA Special Edition 2025 | Seastar Wilson WNBA |
|—————————-|——————————|————————–|
| Design Inspiration | NBA uniform numbers, basketball texture | WNBA, Wilson basketball |
| Availability | Tissot Boutiques (France, US), Official Website | limited edition, Tissot Website |
| Launch Date | January 23, 2024 (France, US), march 2024 (global) | Prior to 2024 WNBA season |
| Unique Details | NBA logo on second hand, team cities on case back | First official WNBA watches |
Why These Watches Matter
These watches are more than just timekeepers—they’re a celebration of basketball’s legacy and its future. whether you’re a die-hard NBA fan or a supporter of the WNBA, these timepieces offer a unique way to showcase your passion for the game.
How to get Yours
Don’t miss your chance to own a piece of basketball history. Visit the Official Tissot Website to explore the NBA Special Edition 2025 and Seastar Wilson WNBA collections. With limited availability and exclusive designs, these watches are sure to be a slam dunk for collectors and fans alike.
stay tuned for more updates and be ready to score your own piece of basketball-inspired luxury.
Tissot and the NBA: A Dynamic Partnership Celebrating Basketball and Innovation
Editor: Tissot has recently extended its partnership wiht the NBA, WNBA, and NBA G League. Can you tell us more about this collaboration and its significance?
Guest: Absolutely! The extension of tissot’s partnership with the NBA, WNBA, and NBA G League marks a decade of innovation and collaboration. This partnership will be prominently showcased at key NBA events like the Emirates NBA Cup, NBA All-Star, and NBA Draft presented by State farm®. It’s not just about timekeeping; it’s about integrating Tissot’s precision and craftsmanship into the fabric of basketball culture. Additionally, Tissot is committed to women’s sports, as seen with the launch of the tissot Seastar Wilson® WNBA watches in 2024 and its ongoing collaboration with Sabrina Ionescu, the 2024 WNBA Champion.
Editor: Tell us about the new NBA Special Edition 2025 watch. What makes it unique for basketball fans?
Guest: The NBA Special Edition 2025 is a true tribute to the game. The watch face features numbers inspired by NBA uniform designs, and the second hand proudly displays the NBA logo. The textured dial mimics a basketball’s surface, adding a tactile and visual connection to the sport. On the back of the case, the NBA logo is encircled by the cities and states of all 30 NBA teams, arranged by conference—Western Conference on the left and Eastern Conference on the right. This intricate design makes it a must-have collector’s item for fans.
Editor: Where and when can fans purchase these watches?
Guest: The watches will be available exclusively at Tissot Boutiques in France and the US, as well as on the Official Tissot Website starting January 23, 2024. A global rollout is set for March 2024, so fans worldwide can soon own a piece of basketball-inspired luxury.
Editor: The Seastar Wilson WNBA watches are a historic first. What’s special about them?
Guest: These watches are groundbreaking—they’re the first official watches in WNBA history. Created in collaboration with Wilson and the WNBA, the 40mm Seastar Wilson WNBA timepieces combine Tissot’s Swiss watchmaking expertise with Wilson’s innovative basketball design and the WNBA’s cultural impact. They’re a testament to the growing influence of women’s basketball and the league’s commitment to innovation.
Editor: What are the key features that differentiate these watches?
Guest:
Let me break it down for you:
| Feature | NBA Special Edition 2025 | Seastar Wilson WNBA |
|—————————-|——————————|————————–|
| Design Inspiration | NBA uniform numbers, basketball texture | WNBA, Wilson basketball |
| Availability | Tissot Boutiques (France, US), Official Website | Limited edition, Tissot Website |
| Launch Date | January 23, 2024 (France, US), March 2024 (global) | Prior to 2024 WNBA season |
| Unique Details | NBA logo on second hand, team cities on case back | First official WNBA watches |
Editor: Why are these watches more than just timepieces?
Guest: These watches are a celebration of basketball’s legacy and future. They’re designed for fans who want to showcase their passion for the game in a stylish and meaningful way. Weather you’re an NBA enthusiast or a WNBA supporter, these timepieces offer a unique connection to the sport you love.
editor: Any final thoughts for fans looking to get their hands on these watches?
Guest: Don’t wait! These watches are limited editions and are sure to be a slam dunk for collectors and fans alike.Visit the Official Tissot Website to explore the collections and secure your piece of basketball history. Stay tuned for updates—you won’t want to miss out on these iconic timepieces.
Conclusion
Tissot’s expanded partnership with the NBA, WNBA, and NBA G League, along with the launch of the NBA Special Edition 2025 and Seastar Wilson WNBA watches, highlights the brand’s commitment to blending innovation, precision, and passion. These watches are more than accessories—they’re a celebration of basketball culture and a must-have for fans worldwide.
