The Viola Norbert platform emphasizes that in the field of email marketing, a campaign subscription cancellation rate can be between 0.2 and 0.5% to be considered within the limits of normal or the average. Is your business rate within this range? If not, it is important to put some effort into reducing the percentage, so here we will see some actions that you can take.
According to different platforms specializing in the subject of email marketing, here are some of the recommendations that can be followed in order to prevent mailing list subscribers from leaving:
Check the frequency
As a first key suggestion for solving this email marketing problem, Jeff Bullas’ blog states that you need to pay attention to how often you send campaigns, i.e. how many emails you send. to customers or the general public.
Can we say that there are many? Sending too much can be considered spam, leading to unsubscribing from your mailing list for campaigns, in addition to specifically marking these messages as spam.
On the other hand, the frequency can also be a problem when there is no adequate frequency, if you communicate by email several times it will seem that there is no interest and that the brand will not be able to position itself. on your mind.
According to this source, an optimal frequency is to make shipments on a weekly basis.
Work on subject lines
Improving subject lines can impact the cancellation rate, as a good line in this section will lead to increased consumer interest and curiosity, leading to a higher open rate. With that in mind, work on personalized, relevant, and interesting subject lines.
However, expectations must be met if the issue is to be resolved, a good subject line will be pointless if the content is the same that is causing people to unsubscribe. The subject line should state the end result of the email up front so people have the right expectations and are more likely to keep tabs on this and future brand or company messages. .
Segment your subscribers
One of the keys to effective email marketing, according to OptinMonster, is getting messages to the right people’s inboxes at the right time. This is why it is recommended to carry out a segmentation of the distribution lists.
According to Firna, it is advisable to segment the lists into 3 categories: highly seamed, seamed and uncemented.
The latter are the ones which will contain the greatest number of contacts while the most intelligent will have the least, as we can understand.
Different types of data can be leveraged for segmentation, such as demographic or behavioral data.
Again, the idea here is to make your campaigns more relevant to prevent people from unsubscribing.
Ask for feedback
Finally, from the Sleeknote platform, it is recommended that to reduce the cancellation rate of email marketing subscriptions, people’s comments be sought.
What better way to prevent problems than to have the direct opinion of the people who receive the campaigns? It is precisely this preventive action that will make it possible to identify the necessary adjustments in the campaign, whether in frequency or in content in order to offer a better experience to subscribers.
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