Running an online store is a great opportunity in times where the world moves in the digital sphere.
21.8% of the world population buys online, and in 2021 this number is expected to exceed 2.14 billion.
Customer service and fulfilling service promises are two fundamental features to take into account.
Running an online store requires many activities for it to become a relevant and reliable site. He eCommerce It is one of the strongest realities in the digital age, as millions of people are turning to this purchasing model to purchase products and services. According to the Sleeknote medium, 21.8% of the world population buys online, and in 2021 this number is expected to exceed 2.14 billion. Likewise, Generation X (people born between 1966-1981) shop more online than any other age group: almost 19 transactions a year.
There are two main causes: due to the rise of social networks and the fact that at the moment people are spending more time at home due to the pandemic. That opens up a huge possibility to succeed in the eCommerce universe. Therefore, below you will find a list of tips to run a successful online store.
Update the slider of your online store
It is a bad image for your portal if your main slider is not up to date. You should try to do it two or three times a week so that your clients realize that your page is an active, dynamic site and that it has current information to publicize.
Respond to emails
A company that doesn’t do it is as if it doesn’t exist. It is essential that you answer the messages of your clients to know their concerns and that they know that you are waiting for their doubts. Conversations with your customers can be translated into sales and in a universe of communication between both parties, remember that customers are the most important part of your brand and you must give them the experiences they are looking for.
Take orders
It may seem obvious, but it is the basis of your online store. And you must not only do it but you must carry it out at the right time and in the right way. This means giving an immediate response and offering the solutions that your client expects. Meet your own quality standards so that you get used to always working with high quality.
Deliver what you promise
It is another fundamental part of your work at the head of an online store. If you say that the product will reach your customer in 3 business days after placing their order, then it is a promise that you must fulfill. That way your audience will see you as a brand that delivers and provides excellent service.
Update your social networks
Another fundamental aspect is paying attention to your social networks: as with sliders or emails, your social networks should be active sites where you build a close community with your customers. The more active your networks are and the more frequently they are updated, to the same extent you will gain followers and potential clients of your brand or service.
Follow up with your customer
It is essential that you follow up on the service to know the opinion of your client. Attend to their satisfaction and give them a solution in case they have not been happy with the service. Remember that customers are the fundamental part and the reason for being your brand. To the extent that you get into the habit of serving them as they need, you will get used to always offering high quality standards at your service.
Measure the results of your online store
It is vital that you review your results daily to see if you are doing things properly or if there is something you need to fix. Make reviews of the number of visits your page receives, where the traffic comes from and the perception of the content. These basic items will give you a guide on what you have to improve on your page.
