The social media agency Tings is supporting the traditional Swiss brand Bimbosan to increase its presence on social media. Little stars are in front of the camera – but also big ones, like the new brand ambassador Belinda Bencic. Tings was commissioned by Hochdorf Swiss Nutrition to develop the strategy and create and produce entertaining and target group-oriented social media content, according to a press release. The Swiss baby food producer wants to give Bimbosan a stronger presence on social media and thus directly address and inform parents and those who will soon become parents.
Since June, short videos about healthy nutrition for the little ones have been available on TikTok and the meta platforms. The focus is on current topics, trends and products as well as Bimbosan’s own advice platform “BimBubble”. Tings developed the content strategy and is responsible for the entire content production: from the script and filming planning to shootings and publications. This also included the search for suitable parents who would be in front of the camera with their offspring. “The filming days with the little stars are challenging, but a lot of fun,” Anna Sofie Holsing, project manager on behalf of Tings, is quoted as saying in the press release.
According to the statement, “a big star was also on the film set” with the new Bimbosan ambassador and mother Belinda Bencic. Tings recorded an interview with the tennis ace, which resulted in snippets for social media.
External creators and influencers curated by the agency are also used in the video productions. Tings and two creators produce an average of eight videos per month, it continues. “The short videos contain a varied and good content mix,” says Tina Steinmann, Digital Marketing Specialist at Bimbosan. (pd/cbe)
Credits
Responsible at Tings: Sibylle Roth (conception and strategic supervision), Luca Carecci (Creative Head), Anna Sofie Holsing (Project Manager), Severin Schmid (Content Production), Demian Marty (Content Production), Moritz Losch (Post Production); responsible at Hochdorf Swiss Nutrition: Désirée Metzler (Business Manager Bimbosan), Tina Steinmann (Digital Specialist Bimbosan).
