TikTok’s parent company wants to spend a lot of money on VR

Liputan6.com, Jakarta – Parent company TikTok, ByteDance, is getting serious about getting into the virtual reality (VR) business. According to reports Protocola source close to the company said, ByteDance plans to spend a lot of money developing VR-related content.

Collect The Verge, Monday (13/6/2022), of the funds disbursed, the largest portion will be used to hire new employees. Protocol revealed, there were more than 40 vacancies opened for Pico.

Pico is a VR headset maker that was acquired by ByteDance last year. Of the vacancies opened, the most were for Pico Studio branches in California and Washington. The positions that were opened ranged from head of VR game strategy to operations manager.

Another position opened shows ByteDance’s focus on Pico’s VR hardware, including optical engineer and electrical system design engineer.

Pico also opened a position for head of consumer sales as an indicator that Pico wants to build its business in the United States. The job description for this position is, the candidate will be responsible for the overall sales and marketing of Pico products in the US market.

Even so, Pico still has a lot of homework to do. ByteDace as Pico’s parent also seems to be trying to provide the necessary impetus for Pico to compete with headset VR offered by Meta, HTC, Valve, to PlayStation in the US.

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