TikTok introduced this Thursday that it’s going to start utilizing know-how meant to assist label pictures and movies generated by synthetic intelligence and uploaded to the service.
It mentioned it should undertake “content material credentials,” a digital watermark that signifies how pictures have been created and edited. The content material credentials know-how was pioneered by Adobe ADBE.O, however is open to different corporations and has already been adopted by corporations similar to OpenAI, creator of ChatGPT.
Researchers have raised considerations about the potential of AI-generated content material getting used as disinformation in an try and intrude within the US elections this fall. TikTok was already a part of a gaggle of 20 know-how corporations that signed an settlement at first of the yr pledging to fight it.
YouTube – owned by Alphabet’s Google GOOGL.O – and Meta Platforms META.O, which owns Instagram and Fb, have additionally mentioned they plan to make use of content material credentials.
For the system to work, each the producer of the generative AI device used to create content material and the platform used to distribute it should agree to make use of the trade commonplace.
If an individual makes use of OpenAI’s Dalle device to generate a picture, for instance, OpenAI attaches a watermark to the ensuing picture. If that flagged picture is uploaded to TikTok, it should robotically be tagged as AI-generated.
TikTok already labels AI-generated content material with in-app instruments, however the newest transfer would apply a label to content material generated outdoors of the service.
“We even have insurance policies that prohibit sensible AI that’s not labeled, so if (this content material) seems on the platform, we are going to take away it for violating our group pointers,” Adam Presser, head of operations and belief and security at TikTok.
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– 2024-05-19 11:46:43
