TikTok is considering including horizontal videos in the application, demonstrating its desire to dethrone YouTube. We tell you everything that is known here!
One of the applications that is taking concepts from social networks to offer the same service to its users is Tick tock. From the function of TikTok now as an alternative to Be real to the originally presented story system Snapchat These are just some of the examples of how the app wants to keep gaining ground with more possibilities. But it seems that Tick tock He wants to do more and would be about to implement the horizontal format to compete with one of his biggest opponents: Youtube.
Through tests on a closed group of users, Tick tock you are testing full screen landscape mode. According to the people involved, the videos appear in the feed vertically, but we have the possibility to move them to the horizontal format in full screen. However, this is only possible with videos that have been recorded in a horizontal aspect ratio.
The decision to implement this video format has been making sense for a few months now Tick tock increased the duration limit of your content a 10 minutes. Even if this time is not used much, if the horizontal display is incorporated, the content of the longer time may increase. It’s much more comfortable to see someone talk for at least ten minutes horizontally than vertically.
But the implementation of this format might not be what made the app the most viewed. The interesting thing about Tick tock when it was presented at the time, it was that the videos were short and we could see them without having to change the location of the mobile. And the format war, of course, is generating an inevitable consequence: recycled content.
if you do not have Tick tocksurely you will see some of the platform videos in yours Instagram reels the en YouTube shorts. And the same happens in the Chinese application, where we can find videos originally created for Youtube stop Instagram. But there is one thing that the social network can’t beat and that is the content creators.
Closed Youtube, they do it to get money for plays. The downside for content creators of Tick tock It is that yes, we have videos that go viral thanks to the algorithm but we don’t get the same monetization as the American site. For example, on both platforms we can reach one million views, but on the latter we will always receive more money than on Tick tock.
It would be interesting if the Chinese company changed the payment system in relation to views if they take into account the change in format. But that’s not something that appears to be in the plans for enforcement at the moment. If you want to view videos horizontally in Tick tock You will have to wait as there is no word on when or how the new update will arrive. Although considering that it is in the testing phase, we will surely have news about horizontal videos soon.
