Jakarta –
TikTok is now the first non-Facebook app to reach three billion downloads globally on both iOS and Android devices.
According to the latest data from Sensor Tower Store Intelligence revealed that the TikTok application including the Chinese version of iOS called Douyin, was the most downloaded non-gaming application and had the highest revenue globally in the first half of 2021, reaching 383 million first installs and an estimated earned USD 919.2 million in consumer spending.
TikTok adoption accelerated in 2021 with first-time downloads increasing by 2% from the fourth quarter of 2020 to the first quarter of 2021 to reach 177.5 million and increasing by 16% from the first quarter of 2021 to the second quarter of 2021 to reach 205.4 million.
Reported detikINET but MacrumorsThis Friday (16/7/2021) marks the biggest growth TikTok has experienced since its record-breaking quarter in early 2020, when it had more than 315 million installs.
New download TikTok down 38% year-on-year from nearly 619 million in the first half of 2020, but this is largely due to removal of apps from app stores in India. However, consumer spending on TikTok increased 73% from USD 530.2 million in the period last year.
The app has now been installed more than three billion times, making it the fifth non-gaming app to do so. The other four apps that have hit three billion installs are WhatsApp, Messenger, Facebook and Instagram, all of which are owned by Facebook.
In the second quarter of 2021, TikTok had the largest quarter-on-quarter growth in consumer spending since the second quarter of 2020, increasing by 39% from USD 384.7 million in the first quarter of 2021 to USD 534.6 million in the second quarter of 2021.
Globally, consumer spending in TikTok has now exceeded USD 2.5 billion. Only 16 non-gaming apps have grossed over $1 billion since 2014, and only Tinder, Netflix, YouTube and Tencent Video have more than $2.5 billion.
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