The Chinese social network is on all fronts. After a music album and potentially a music streaming app, TikTok is getting into mobile games. Some were tested last May in Vietnam. The platform is just beginning to offer creators in certain countries the integration of these mini-games into their videos, with a simple click, before exporting their content.
For now, a little less than a dozen games are available. No monetization option or ads, TikTok is already looking to see how users include games in their content and how they interact with it to assess the interest of their community before developing new ones.
The proposed mini-games are intended to remain within the theme of the application, such as Influencer Run which offers the player to chase after fame, a race between “likes” and “dislikes” on several levels. The application is still intended to involve its users in video. It is possible to save your game so you can then share it on the network or challenge your friends.
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