Number one in downloads, can TikTok also become the world number one in mobile use? According to news produced by AppAnnie, the Chinese entertainment application surpasses Youtube in any case in time spent, not only in Great Britain but in its North American pre-square.
“TikTok continued its dominance and overtook YouTube on per-user engagement, with the average user spending 24.5 hours per month on the app in the US and almost 26 hours in the UK on Android phones.
Owned by the Chinese group Bytedance, TikTok thus demonstrates its incredible attractiveness to users, a screen time that it also makes available to advertisers through new advertising products.
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