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In late 2019, news broke that ByteDance, the company that owns TikTok, planned to launch a streaming music service that could compete with Spotify Apple Music and other similar services.
At that time it was said that its launch was dated December of that same year, although the administrators decided to back down for reasons that have never been revealed.
Now, and thanks to the discovery of a North American media, those old rumors have been revived with a strong argument : ByteDance has applied for the registration of a trademark called “TikTok Music” .
A service that could compete on equal terms with Spotify
The trademark that ByteDance filed last May also fits perfectly with the strong musical presence that can be seen within TikTok .
Although the leaders of the Chinese company have not come out to clarify anything, some analysts assure that TikTok Music would be neither more nor less than a music streaming platform .
Note that at present, TikTok is the application chosen par excellence by musicians to publicize their new creations. This social network not only has an incredible reach, but it can also make any song go viral in the blink of an eye .
Taking advantage of this power, it would not be at all strange for TikTok to enjoy the moment of glory it is going through. Incorporating their own service in the best Spotify style, they could quadruple their profits because users often want to listen to a song without having to leave the social network in question.
Could TikTok Music be more than just a music streaming service?
It is perfectly possible that this mark is a add-on that could add new features to the video social network . It won’t necessarily be a rival to Spotify or Apple Music, as there are several things this new branding could refer to.
Without going any further, we have to wait for ByteDance to deliver an official statement to know more. For now, we can only guess what the purpose of “TikTok Music” will be be, a name that leaves the door open to dozens of possibilities.
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