Digital marketing consulting companies such as Wallaroo and EWM already offered 1.1 billion Chinese TikTok active users worldwide, loosely linked to American Instagram.
On Tuesday (9), the data platform Statista published its latest survey on the most popular social networks, referring to January, and it is there:
TikTok reached 1,289 billion active users, behind only Facebook, with 2,740 billion, and YouTube, with 2,291 billion. He left behind Instagram, which has 1.221 million.
These are the four main social networks. The rest, who close the Top 10, have five hundred million less. In order, Sina Weibo, Snapchat, Kuaishou, Pinterest, Reddit, and Twitter. (Messaging apps like WhatsApp, WeChat, and Telegram were not counted on this list.)
The Chinese social network should not stop there.
In February again, as has been happening intermittently for the last year and a half in the Sensor Tower survey, TikTok was the world’s most downloaded app, with 56 million downloads, 18% in China and 11% in the US. countries that lead.
Right behind, as is often the case, were Facebook and Instagram, Mark Zuckerberg’s two networks.
We understand why American bets on different TikTok clones have intensified.
Starting with Instagram itself, which launched its Reels tool (in Brazil, Cenas) in the US market a few days after Donald Trump announced that he would ban TikTok in the country. However, after six months, according to CNN, “it still hasn’t taken off.”
YouTube believes its clone, Shorts, performed better in testing in India and soon announced its arrival in the United States. Also Spotlight, launched in January by Snapchat, would do well, due to the number of users disclosed by the company itself.
And about a week ago, Netflix entered the fray, releasing a short mobile-only video stream, which it called Fast Laughs.
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What Joe Biden will do with Trump’s attempt to shut down TikTok is still pending.
Like other moves by the predecessor against China, it may also defend this one, striving to overturn the court’s ruling in favor of the platform.
But one sign that this is a losing battle is the race from content producers to TikTok.
In journalism, Yahoo News celebrates 1.1 million subscribers to the app, two-thirds of whom are under the age of 30, which is rare when it comes to news.
Next on Nieman Lab’s list, with close numbers, are CBS Journalism, USA Today, and the Washington Post.
In entertainment, among many others, the Universal label, considered the largest in the world, and the UFC, have just signed an alliance with TikTok, to offer exclusive content, especially live.
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