The popular application TikTok has launched a new application with TikTok Notes. It’s a photo application that looks suspiciously like an Instagram competitor. Currently, the app is only available to a limited extent in Australia and Canada.
Why is this important?
In the dynamic world of social media, it’s a constant battle to keep users’ attention. Popular apps copy each other’s successful features to make their own platform more attractive. For example, Instagram introduced Reels in response to TikTok’s success, and now TikTok is hitting back with TikTok Notes.The launch of TikTok Notes is not entirely unexpected. Instagram has made a strong comeback in 2023, with a growth of 20% in downloads compared to ‘almost’ 4% for TikTok. This is the first time since 2020 that Instagram has more downloads than TikTok.
- The popularity of Instagram Reels, a direct competitor – and a copy – of TikTok’s short videos, undoubtedly plays an important role here.
With the launch of TikTok Notes, TikTok now wants to regain ground on Instagram. Whether that will be successful remains to be seen.
Pictures and text
TikTok Notes is a unique, free app focused on sharing photos with captions. Users can share their daily moments, travel tips, recipes and other creative expressions with their followers. The app provides a main feed that users can scroll through to receive photos from others.
- Existing TikTok accounts can be linked to Notes, allowing users to bring their followers to the new photo application. This makes it easy to share photos with an existing audience and attract new followers.
- TikTok Notes is currently available on a limited basis in Australia and Canada. There is no official release date yet for other countries, including Belgium.
