TikTok is in, Facebook is out.
This is the conclusion of a study that asked American teenagers between the ages of 13 and 17 about their social media consumption.
The leader is clearly YouTube. Around 95% of respondents said they used the video platform.
TikTok comes in second place (67%), followed by Instagram (62%) and Snapchat (59%) – two platforms that have gained many users in recent years.
Mark Zuckerberg’s Facebook is the big loser. In the last 7-8 years, the platform has lost 39% of all teenagers as consumers. This puts her in fifth place.
The concept of TikTok is to post short videos in phone portrait format. The special: An algorithm determines which videos are displayed on the start page.
Videos from friends or acquaintances only have a limited influence on the feed.
Within a very short time, the system recognizes which content the user likes and adapts the video suggestions in a personalized way.
The «One video is still possible» effect means that the user – without realizing it – spends more time on the app than actually planned.
So how about putting the cell phone away for a while? Stop using social media?
More than half of the teenagers surveyed said they found this difficult.
Nobody wants to do without TikTokers jumping around and silly memes.
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