TikTok is draining the water on Instagram and Facebook

TikTok is very popular with influencers – the brands are apparently still a little bit shy

– Influencer marketing without Instagram – that seemed unthinkable for a long time. After all, the majority of global campaigns have been running for years on the platform of the Facebook subsidiary, which is its parent company has long left behind in terms of audience size and engagement. But now there are signs of trouble. A current analysis by the advertising market researcher WARC shows that TikTok could soon dispute Instagram’s status as the most important platform for influencer marketing. –