Gabriela Comazzetto arrives as director of Global Business Solutions with the aim of offering innovative solutions in expanding the regional role of the firm, after its performance in Brazil.
The short video giant, TikTok, has decided to reinforce its strategy in Latin America, with the help of who until now has been in charge of developing solutions for Brazil.
Gabriela Comazzetto joined the company in December 2020 as director of the solutions division and will now be in charge of bringing the experience throughout Latin America, whose users have been growing exponentially.
During these nine months at the helm of the largest Latin American market, Comazzetto has played a pivotal role in growing the presence of TikTok and the establishment of Brazil as an innovation hub for the platform with unique solutions for advertisers.
In this new role, he will then oversee the commercial side of the business, including brand partnerships, customer solutions, business marketing and sales operations for the entire region.
“This opens a whole new window of opportunity to create TikToks, not ads, that speak to our highly engaged community, and I am excited to bring our products and solutions to the entire region,” Comazzetto said in a statement.
Along with her, Tatiana Gouveia will assume a broader role as Global Commercial Marketing Director for Latin America, in order to help advertisers and agencies get involved with the company.
TikTok already has more than 800 million users worldwide and has gained strength with the arrival of the pandemic that forced citizens to seek new ways of communicating and companies how to engage with their audiences.
The social network has a greater presence in the United States and Europe, in countries such as Turkey (28.4 million users), Russia (24.3 million), France (9.1 million) and Germany (8.8 million), for example.
Meanwhile, Mexico and Brazil are the Latin American countries with the highest growth, with 19.7 million and 18.4 million users respectively.
– .
