The cliché: It’s a dance app for teens. The reality: More than a million Swiss people over the age of 25 use Tiktok. The problem: companies struggle to strike the right note on this platform.
Swiss companies and their first steps on the China app: Coop, Bâloise, Tissot and Swisscom.
It is unclear what Tiktok wants to achieve with the secrecy: anyone who asks for user numbers on the rapidly growing video service will receive data from 2021. They are as outdated as the picture that many have of Tiktok: No, it is no longer about a platform for adolescents. Tiktok has grown up.
