TikTok may have recently announced the closure of its TikTok Music streaming platform (in the handful of countries where it was available, to begin with), but the social media platform’s integration with the world of music streaming continues nonetheless .
TikTok announced Thursday, November 7, the launch of its ‘Share on TikTok“, which is sort of the inverse of the “Add to Music” feature that has been rolling out over the past year.
While “Add to Music” allows TikTok users to save a song they found on TikTok to their favorite music streaming app, “Share to TikTok” allows users to share music they find on TikTok. have found on streaming platforms.
For now at least, “Share on TikTok” is only available on Apple Music et Spotify. Music, podcasts and audiobooks on these platforms will all be shareable on TikTok. The feature is available now.
There are two ways to share: Users can post to the TikTok feed (FYP and Stories) by sharing tracks, albums, playlists or other content using the green screen feature or the Photo mode. They can also share content via direct messages with other TikTok Messages users.
Shared content will always include a link to the original streaming service where it is hosted.
“‘Share on TikTok’… will be an incredible way to promote artists and songs to the TikTok community. »
Ole Obermann, TikTok
“Today’s launch of ‘Share on TikTok’ is the latest example of our continued commitment to supporting music discovery and artist promotion in partnership with music streaming services,” said Ole Obermannglobal head of music business development at TikTok.
“Since its launch, Add To Music App has already been responsible for hundreds of millions of song saves and billions of streams across our partner music streaming services. “Share on TikTok” brings the user experience full circle and will be a great way to promote artists and songs to the TikTok community.
Lindsey Kelt Zikryhead of TikTok’s global product partnerships, added: “We already know that creative expression is a core tenet of TikTok’s user and creator experience, one that is also highly valued by our DSP partners.
“Our ‘Share on TikTok’ integration enables seamless sharing of content from music streaming services to TikTok, opening up a new method of unlimited creative expression for users and creators, as well as capacity for artists, authors and podcasters to seamlessly connect with their audiences on TikTok.
In its announcement of the new TikTok integration, Spotify also noted its previously announced integration with Instagramwhich allows users to save songs they find on Instagram to their Spotify account.
“We know our listeners want a seamless listening experience across all their devices, platforms and apps, and our ambition is to be accessible wherever our listeners are,” Spotify said in a statement released Thursday (Nov. 7). .
“This expands our existing save functionality with TikTok, as well as other social sharing integrations across Meta, Snapchat, X, TikTok and more. »
“Creative expression is a fundamental tenet of the TikTok user and creator experience. »
Lindsey Kelt Zikry, TikTok
TikTok’s growing integration with music streaming platforms comes amid ongoing tensions between the short-video platform and music rights holders.
After resolving the license conflict with Universal music group (UMG) earlier this year, during which music from UMG-signed artists disappeared from the platform, TikTok is now embroiled in a licensing dispute with Merlinthe organization of licenses for independent labels and distributors.
TikTok recently halted licensing renewal negotiations with Merlin, allegedly due to concerns about a lack of quality control related to copyright and streaming fraud. The platform is currently negotiating individual licensing agreements with independent companies represented by Merlin. Masters Unis et Same Music have signed standalone deals with TikTok.
TikTok also faces legal issues in a number of countries, including the United States, where a law passed this year requires TikTok to be parented. ByteDance to sell its activities in the United States under penalty of a ban on the application from January 2025. TikTok is challenging the law in court.
Meanwhile, the Government of Canada announced this week that it has ordered TikTok to shut down its operations in Canada, although Canadians will continue to have access to the app. TikTok said it also plans to challenge the decision in court.
