The TikTok short video sharing mobile application will be a global sponsor of UEFA EURO 2020. This is the first time that a digital entertainment platform has sponsored a major international UEFA tournament. For TikTok, as for the governing body of European football, an exciting step has been taken, and a new type of partnership has been concluded for UEFA EURO 2020.
By partnering with UEFA, TikTok intends to reach out to new audiences and establish its reputation as a platform where football fans can share their passion. As an official partner, TikTok will provide a hub where supporters can follow their favorite football content creators, share TikTok’s best football content, and create their own tournament-related moments, reactions and celebrations.
Guy-Laurent Epstein, UEFA Marketing Director, said: “We are pleased to welcome TikTok as a UEFA EURO partner. This company has grown into one of the most popular digital entertainment platforms over the past year. We look forward to working closely with TikTok in the coming months to provide fans across the world with a unique and innovative UEFA EURO experience that will allow them to connect and share their passion for the game. one of the biggest sporting events in the world. ”
As a global sponsor, TikTok will work with UEFA to implement a series of exciting features, such as augmented reality effects, hashtag challenges, and TikTok sounds and live streams, to promote its products and services to his community. In addition, UEFA will give TikTok access to its huge archives so that the mobile application can create exciting and innovative content.
As part of the partnership, UEFA EURO 2020 will open an official TikTok account ahead of the tournament with the aim of inspiring and entertaining millions of football fans around the world with exclusive behind-the-scenes content, news , but also archives.
Rich Waterworth, Managing Director UK & Europe at TikTok, said: “TikTok is quickly becoming a place where people can have a new football experience as more and more football organizations, teams, players and players use this platform to get in direct contact with supporters. We are delighted to partner with UEFA EURO 2020, one of the biggest sporting events in the world, and bring the spirit and passion of this tournament to its supporters on TikTok. Our community loves to celebrate sport in creative ways, and I am excited to see how they react to all of this unique content related to UEFA EURO 2020. ”
This partnership also includes broadcast sponsorship rights, which gives the TikTok brand a showcase in the live UEFA EURO 2020 match schedules, on all European broadcast channels.
TikTok is one of the most downloaded apps in the world. Available in over 150 countries and in 75 languages, the digital platform is committed to building an entertaining, positive and united community by encouraging users to share their passion and creativity through short videos.
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