The agreement benefits UMG artists as well as Universal Music Publishing Group composers.
This represents a significant advance in the companies’ collaborative plan to develop and launch unique and innovative experiences focused on expression and enhance the connections between UMG artists and the music community on TikTok.
MEXICO CITY. February 8, 2021 – TikTok and Universal Music Group (UMG), with the mission of continuing to inspire creativity and boost musical talent, today announced the signing of a global agreement that will lead to increasingly equitable compensation for artists and songwriters, as well as to promote the development of new innovative experiences within the app to provide the ability to forge ever deeper bonds to fans and musicians.
With this agreement, which covers music recorded by artists under the UMG record label and Universal Music Publishing Group (UMPG) composers, TikTok users will be more empowered than ever to express themselves through the music in their videos, put a soundtrack to your creations with the songs you are passionate about and build communities around artists as well as culture centered on music. Companies are also committed to experimenting with exciting new features. TikTok users will now be able to embed clips from UMG’s entire music catalog, spanning iconic record labels and songwriters across the globe.
“We are excited to enter this new era with UMG and UMPG to continue supporting artists and songwriters, by working together to reach music lovers on TikTok. Our platform has been a driver in creating hits and awarding licenses to the world’s largest catalog of tracks. In turn, we are proud to partner with UMG and UMPG to help bring new talent to the surface, as well as re-introduce classics to a new audience, ”said Ole Obermann, Director. TikTok Music Global.
“UMG and TikTok will work closer than ever to promote ambitious experimentation, innovation and collaboration, with the shared goal of developing new musical experiences and features. By driving deeper connections with fans, this agreement offers equitable compensation to both artists and songwriters, as well as a commitment to develop industry-leading tools, A&R perspectives and business models necessary to advance their careers. ” Nash, executive vice president of digital strategy at UMG.
“This alliance sets an example within the industry for social media companies that recognize, respect and reward music creators whose songs are critical to their platforms. We appreciate the partnership with TikTok, where we look forward to working together to provide more support and opportunities for our songwriters, ”added Marc Cimino, COO of UMPG.
About TikTok
TikTok is the top destination for short videos on mobile devices. Our mission is to inspire creativity and bring joy to people. With global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo, TikTok offers a home for creative expression and has captured the hearts of audiences around in the world to become the leading application to create and discover real, interesting and fun videos that will make your day.
About Universal Music Group
Universal Music Group (UMG) is the world’s leading music entertainment company, with a wide range of businesses dedicated to recording, publishing, marketing and audiovisual content in more than 60 countries. With the most comprehensive catalog of recordings and songs of all musical genres, UMG identifies and develops artists, as well as produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to art, innovation and entrepreneurship, UMG promotes the development of services, platforms and business models in order to expand the artistic and commercial opportunities of its artists, in addition to creating new experiences for fans. Universal Music Group is a Vivendi company.
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