TikTok, the world’s leading digital entertainment platform, and TNT Sports, WarnerMedia’s sports content brand, announce an exciting partnership in Mexico and Brazil to expand the way fans connect with the UEFA Champions League. This partnership is the first of its kind between TikTok and TNT Sports around the UEFA Champions League and follows the recent success of UEFA Euro 2020.
The 67th season of the Champions League is presented as a season like no other and with several teams fighting for the coveted trophy. Legendary players like Lionel Messi and Cristiano Ronaldo will return to the pitch this year in new jerseys, while the stadiums will once again be filled with passionate fans supporting their teams.
TikTok and TNT Sports will turn up the volume throughout the tournament by partnering to launch a unique dual-screen experience each matchday that includes a 2-hour live recap program with real-time plays and goals from each match. In addition, fans will be able to access exclusive summaries, interviews and footage to relive famous moments in the history of the Champions League, as well as trends and challenges that will encourage each person on TikTok to support their teams.
Soccer continues to grow on TikTok as people flock to the platform to get even closer to their favorite leagues, clubs, players, and tournaments through live streaming of matches and exclusive content. The platform is also home to a growing repertoire of soccer icons such as Javier “Chicharito” Hernández, Marcelo and legendary teams of local and global stature that offer the community a glimpse of life on and off the court from the palm of their hand. Given that soccer is known for bringing people together to support their teams, it’s no wonder the #Futbol hashtag has generated more than 66 billion views worldwide.
TNT Sports presents the 21/22 UEFA Champions League season with a full and exclusive broadcast on HBO Max, and a selection of matches on TNT and Cinemax for Mexico, while in Brazil the tournament is broadcast on TNT and Space. Through a high-quality broadcast and a team with dream talents, this season will bring excitement to all fans with a comprehensive experience that includes pre-match coverage with interviews and special reports, correspondents, live images from the stadiums, and post-match programs analyzing every detail of the plays.
This alliance is just beginning, and several initiatives and functions will be taking place in-app as the tournament progresses. Stay tuned, as the best is yet to come with exciting content that will make this year’s Champions League season the best.
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