13 mei 2022
13:51
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The parents of a deceased Philadelphia girl are suing TikTok. The girl entered a deadly challenge, which appeared on the video app among her featured videos. ‘The algorithm found that video suitable. She died as a result.’
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When Nylah Anderson (10) scrolled through TikTok in December, a video about the blackout challenge appeared on the personalized ‘for you’ page. A dangerous game with the aim of holding your breath until you lose consciousness for a few seconds.
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The essence
- A 10-year-old American girl has died after participating in a dangerous TikTok challenge.
- Her parents are suing the video app TikTok because the girl discovered the challenge through the app.
- The algorithm of the popular youth app generates more attention for controversial and risky content.
- Despite criticism, social media platforms are reluctant to adjust their algorithms because their profits depend on it.
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The short ‘blackout’ should cause a trance, which young people then film and put online. But for some, the game ends fatally. Nylah Anderson ended up in hospital and died after five days in the intensive care unit.
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Algorithm
The girl’s parents accuse TikTok that their daughter saw the video about the blackout challenge. They are suing TikTok and parent company ByteDance for negligence. The algorithm decided that the deadly blackout challenge was suitable for 10-year-old Nyla Anderson and might interest her. She died as a result,” the indictment reads.
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TikTok will not comment on the pending lawsuit, but previously said the blackout challenge has been around for a long time. “People hear about it from sources other than TikTok. The challenge has been around longer than our platform.’
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Strictly speaking, Nylah Anderson may have picked up the challenge from another platform as well. But an analysis of her smartphone shows that she had TikTok open when she choked herself. The video app promises to remove content about the blackout challenge from the app, but that obviously doesn’t always happen.
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risk behavior
The issue raises classic questions about the responsibility of social media platforms such as TikTok. ‘The Tiktok algorithm presents users with videos that others have already watched’, says Tom De Leyn, who is researching social media and its use by young people at Ghent University. ‘The effect is that spectacular videos attract more viewers and therefore receive even more attention. The algorithm rewards risky behaviour.’
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