La red social TikTok has added a new function that allows users to share music from Spotify and Apple Music, directly on the platform. With this new tool, users will be able to listen to and share everything from individual songs to albums and playlists complete directly from TikTok, without the recipient having to log in to other platforms.
Users will be able to use this new feature in two ways: sharing music, both on the feed, the stories like in the “For you” section; and through direct messages.
Content shared on TikTok will have additional links that, if the user wishes, the will redirect to the original platforms where they can discover similar music.
The head of Global Product Partnerships at TikTok, Lindsey Kelt Zikrycommented through the official announcement of this feature that “we know that creative expression is a basic principle of the experience of users and creators of our platform, a principle that is also highly valued by our commercial partners.”
He explained that the integration of the “Share to TikTok” function allows “Seamlessly share the content of the services streaming of music to the platformunlocking a new unlimited method of creative expression for users and creators alike, along with an ability for artists, authors and podcasters to seamlessly connect with your audience on TikTok.”
This new inclusion seems to be the way in which ByteDance, the company that owns TikTok, will compensate for the loss of its platform. streaming of music. TikTok Music It was ByteDance’s Spotify, but never managed to find the same success. Without even managing to extend its service to the United States, the failed platform is destined to close at the end of November.
Via: TikTok
What are the key benefits for artists and users alike in using the new music sharing feature on TikTok? How do you envision it enhancing the overall user experience?
Questions for Lindsey Kelt Zikry:
1. Can you tell us more about the new feature that allows users to share music from Spotify and Apple Music directly on TikTok? How does it work and what inspired this integration?
2. How do you see this new feature impacting the way users engage with music on TikTok? Do you think it will lead to an increase in creativity and discovery of new artists?
3. How do you envision the future of music on TikTok with this new integration in place? Will TikTok continue to explore other methods of music distribution or partnerships?
Questions for the anonymous source:
1. With the closure of TikTok Music, do you think this new integration with Spotify and Apple Music will be enough to save the platform’s reputation as a go-to destination for music discovery? Or was it too late?
2. What do you think are some potential challenges that may arise with this new feature, such as copyright infringement or competition with existing streaming services? How do you plan to address them?
3. How did the decision to focus on TikTok’s original music content impact the platform’s user base and artist relations? Do you think there is still a demand for standalone music streaming services within the app?
