“Tiffany & Co. Reopens Iconic New York Store after Three-Year Renovation”

Tiffany & Co. has reopened the doors of its iconic store, located in New York at the corner of 5^e Avenue and 57^e Street this spring, after three years of work. Visitors will hardly recognize the street-level auction house made famous by the film Diamonds on couch (Breakfast at Tiffany’s) or any other floor, for that matter. Where dark green marble and teak columns once surrounded a flight of art deco elevators, you can now admire a painting by Jean-Michel Basquiat. It’s the same table. Equals Piwhich featured in Tiffany’s 2021 advertising campaign, with musicians Jay-Z and Beyoncé performing Moon River, the famous song from the 1961 film. The canvas was chosen especially for its robin’s egg blue background which almost matches the blue of the Tiffany brand. This is an intentional lure, which invites tourists to recreate the window-shopping scene that Audrey Hepburn indulges in the film.