The ticketing company Ticketmaster unveiled its new platform “Account Manager”which offers users better purchasing processes by user y personalized experiences to fans in sporting events.
Ana Maria Arroyogeneral director of the ticket office in Mexicoadded that this new function will give buyers greater control in their tickets, plus improved seat selection, sports team experiences and extra benefits.
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With this improvement in the selection of seats, an option is enabled that gives a 360-degree angle so that they can observe the view of the place before making their purchase.
“This technology called Virtual Venue, or virtual property in Spanish, what it does is that it gives you a 360 view of the stadium. You, from your cell phone or from a computer, can situate yourself through an experience 3D exactly in the seat you are about to buy,” he said Arroyo.
This new platform It also represents a greater step in user security in the face of ticket cloning problems that the company has faced.
“Ticketmaster has the highest ticketing security standards. We have a ticket called SafeTix, for those who haven’t seen it, it is a rotating token that changes every 15 seconds. As I say, it is the highest standard of security in ticketing and we have that technology both on the page and in Account Manager which effectively provides a much higher level of security,” he commented. Arroyo.
For now, the platform Account Manager It will focus on sporting events, however, it may have applications for events such as theater performances, since they have a higher frequency.
Arroyo He noted that this platform took time to be implemented for Mexican users because the process was staggered within the company to offer a complete experience to buyers.
A first step in this technological advance of the ticket office was the implementation of digital accesses.
“We started by bringing the technologies that were the most basic of what we had to deliver to our users. So, that’s why we were talking about, first you have to switch from printed tickets at home and physical tickets to digital options,” he added.
Club América, a success story
During the presentation of the new platform, the case of implementation in our country was announced, where the Club America It already has the platform for its fans.
Miguel Angel Garzadirector of strategic planning for the club, highlighted that together with the ticket office they decided to be the spearhead for the implementation of this new technology, which has the same functionality as a season ticket but with a 100 percent digital experience.
He commented that with this implementation, the fans will be the most beneficiaries since they will have different benefits and unique experiences with the game. sports club.
“Look, it is something that has benefited us a lot, I think it is in this sense of evolution, we owed it to our fans, to be honest, we owed them this process of being at the center, of feeling in a way to control their access, which is something we didn’t have and we are grateful to be the first with Ticketmaster in this,” he said. Garza.
Likewise, at the event the case of the Miami Heat Basketball Club, which has been implementing this service to its fans for some years now.
MRA
