Meta’s Threads has unveiled a dedicated “media” tab for photos and videos, a move that comes just days after competitors like X (formerly Twitter) and Bluesky introduced similar features for vertical videos. The update, announced on Thursday, also includes the ability for users to tag peopel in the photos they share, marking another step in Threads’ evolution as a social media platform.
Instagram head Adam Mosseri highlighted the new media tab in a post on Threads, stating that it will allow others to quickly view all the photos and videos shared on the platform. He described the feature as “a long overdue request from the community,” emphasizing its potential to enhance user engagement.The introduction of these features positions Threads to better compete with video-first apps like TikTok, whose U.S. ban is temporarily on pause. By integrating a media-focused tab, Threads aims to attract users who prioritize visual content, a strategy that coudl help it carve out a larger share of the social media market.
These updates are rolling out globally alongside a new “markup” feature, which allows users to easily add their take on someone else’s post. This follows Meta’s recent announcement that Threads has reached 320 million monthly active users, up from 300 million last month.The growth is especially noteworthy given the slowdown in growth experienced by Bluesky,which saw less than 10% month-over-month growth in December 2024,compared to its rapid 189% surge in November,according to Similarweb.
Meta has been actively enhancing Threads with a range of new features, including a post scheduler, the ability to follow profiles from other fediverse servers, custom feeds, and AI-powered summaries for trending topics. These additions reflect Meta’s commitment to making Threads a versatile and competitive platform in the crowded social media landscape.
Key Updates in Threads
Table of Contents
- exploring Threads’ Latest Updates: media Tab, Tagging, and AI-Powered Features
- The New Media Tab and Visual Content Focus
- Tagging in Photos: Enhancing User Interaction
- The Markup Feature: adding a Personal Touch
- Post Scheduling and Custom Feeds: Catering to User Preferences
- AI-Powered Summaries: Keeping Up with Trends
- Conclusion: Threads’ Evolution in the Social media Landscape
| Feature | Description |
|—————————|———————————————————————————|
| media Tab | Dedicated section for photos and videos, allowing users to showcase visual content.|
| Tagging in Photos | Users can now tag people in the photos they share. |
| Markup Feature | Enables users to add their take on someone else’s post. |
| Post Scheduler | Allows users to schedule posts for later publication. |
| Custom Feeds | Users can create personalized feeds based on their interests. |
| AI-Powered Summaries | Provides summaries of trending topics using AI technology. |
As Threads continues to grow and innovate, it remains to be seen how these updates will shape its trajectory in the ever-evolving social media ecosystem. for now, the platform’s focus on user-driven features and visual content suggests a promising future.
exploring Threads’ Latest Updates: media Tab, Tagging, and AI-Powered Features
In a recent update, Meta’s Threads introduced a suite of new features aimed at enhancing user engagement and visual content sharing. From a dedicated media tab to AI-powered summaries, these updates position Threads as a more versatile competitor in the social media landscape. Senior Editor of world-today-news.com, Sarah Mitchell, sits down with social media expert, Dr. Emily Carter, to discuss the implications of these changes and what they mean for users and competitors alike.
The New Media Tab and Visual Content Focus
Sarah Mitchell: Dr.Carter, Threads has just rolled out a dedicated media tab for photos and videos. Why do you think this feature was a priority for Meta?
Dr.Emily Carter: The focus on visual content is crucial in today’s social media ecosystem. Platforms like TikTok and Instagram have shown that users are increasingly drawn to visual storytelling. By introducing a dedicated media tab, Threads is not only catching up but also making it easier for users to showcase their creativity and engage with others through photos and videos. This move is likely aimed at attracting users who prioritize visual content and want a more streamlined experience.
Tagging in Photos: Enhancing User Interaction
Sarah Mitchell: Another notable update is the ability to tag people in photos. How does this feature enhance user interaction on the platform?
Dr. Emily Carter: Tagging in photos is a game-changer for user interaction. It allows users to directly connect with others in shared content, fostering a sense of community and collaboration. This feature is especially useful for creators and influencers who want to highlight collaborations or engage their audience in a more personal way. It’s a simple yet effective tool to boost engagement and make the platform more interactive.
The Markup Feature: adding a Personal Touch
Sarah Mitchell: Threads has also introduced a “markup” feature that lets users add their take on someone else’s post. How does this align with broader social media trends?
Dr. Emily Carter: The markup feature is a reflection of the growing trend towards user-generated content and personalization. Social media users love to add their outlook or commentary,and this feature provides a seamless way to do so. It encourages dialog and can led to more meaningful interactions. Additionally, it positions Threads as a platform where users can not only consume content but also actively participate in the conversation.
Post Scheduling and Custom Feeds: Catering to User Preferences
Sarah Mitchell: Threads now allows users to schedule posts and create custom feeds. How do these updates cater to user preferences and habits?
Dr. Emily Carter: these features are all about giving users more control over their experience. Post scheduling is a boon for creators and businesses who want to maintain consistency in their content without being tied to the platform in real-time. Custom feeds, on the other hand, allow users to curate their content experience based on their interests. This personalization is key to keeping users engaged and ensuring they see the content that matters most to them.
AI-Powered Summaries: Keeping Up with Trends
Sarah Mitchell: threads has introduced AI-powered summaries of trending topics. How does this feature enhance the platform’s utility?
Dr. Emily Carter: AI-powered summaries are a smart addition in an era where information overload is a common issue. By providing concise summaries of trending topics, Threads helps users stay informed without spending hours scrolling.This feature not only enhances the platform’s utility but also positions it as a go-to source for timely and relevant information. It’s a great way to keep users engaged and informed in a fast-paced digital world.
Sarah Mitchell: Thank you, Dr. Carter, for your insights. It’s clear that these updates are part of Meta’s strategy to make Threads a more versatile and user-friendly platform. from enhancing visual content to enabling personalized experiences,Threads is carving out its niche in the competitive social media landscape. as these features roll out globally, it will be fascinating to see how users and competitors respond.
