[This week’s trending item] A pop-up that attracted 550,000 visitors during the weekend in just two days?

– Developer Genes took over the Gen Z profile picture. Earlier this year, there was a case where the profile picture of Generation Z was plastered with a similar image. It was an AI image created by the ‘Snow AI Avatar’ filter. Taking a closer look at the images Gen Z use as profile pictures can also help identify trends in Gen Z.

– New Jeans uniquely produces album covers only in a modified form of the ‘TOKKI’ character. For example, we recently released a Coca-Cola CM song, and the album cover was made with the Coca-Cola color TOKKI image. The album cover of the hit ‘Hype boy’ was a blue TOKKI image. Thanks to that, the idol group’s character was able to be imprinted on Generation Z. Influenced by this trend, an increasing number of idol groups create their representative characters. The idol group ‘Kepler’, which was created through Mnet’s audition program, also has an official character ‘Kennyangi‘.