Although it has become more discreet since the deployment of other games in the franchise, notably the latest on mobile, the Pokémon Pocket TCG, Pokémon Sleep nonetheless remains a very popular application with more than 5 million downloads. times on Google Play. And if one might have thought that its time was over, The Pokémon Company does not seem to agree since the publisher has revealed a new commercial collaboration, to say the least unexpected, featuring its sleep application!
When Pokémon Sleep and singer Dua Lipa team up!
Commercial collaborations are often quite predictable since we know the passion of certain stars for this or that game, yet The Pokémon Company recently hit hard and surprised more than one player by revealing the latest one. It was in fact during a short 43-second promotional video on the official YouTube channel dedicated to the Pokémon franchise that we discovered an advertisement featuring Pokémon Sleep with the title Illusion of singer Dua Lipa.
And if the British-Albanian singer does not appear directly in this new commercial clip, the official accounts dedicated to the Pokémon franchise clearly (and proudly) claim that it is indeed a commercial collaboration between her and The Pokémon Company. “Unexpected” is probably the most appropriate word to describe the reaction to this short video, and Internet users were quick to have fun with it, nicknamed the singer “Dua Sleepa” among others. .
This is absolutely not the first time that a very popular artist has teamed up with the publisher of the Pokémon franchise. On the occasion of its 25th anniversary in 2021, for example, we discovered two new songs on YouTube, one entitled Electric by Katy Perry, the other Only Wanna Be With You by Post Malone. In Japan, she’s even the singer vocaloid Hatsune Miku who recently promoted the famous franchise through 18 new titles published at the same time as 18 new illustrations, each bearing the image of the virtual artist specializing in a specific type of Pokémon for a project called “Project : Voltage”.
Pokémon Sleep: a strange concept for a major subject!
Despite its five million downloads on Google Play, it’s hard to say that Pokémon Sleep is considered a truly major game in The Pokémon Company’s successful franchise. And this is quite normal, already because it is not a game strictly speaking but rather an application, and then more because it does not really encourage you to be active by carrying out actions. actions regularly since everything happens during your sleep, or almost.
Pokémon Sleep indeed has the merit of encouraging people to opt for a healthier sleep schedule than what some may be used to. All you have to do is place your smartphone near your pillow before falling asleep, and the game will then record and measure your sleep on its own while you sleep. When you wake up, you then obtain points depending on the duration of your trip to the land of dreams, but you also and above all discover that Pokémon with the same type of sleep as you have dozed off near the Snorlax which serves as your guide. during this adventure.
In addition, you also benefit from the possibility of making friends with these Pokémon attracted during your well-deserved break, feeding them and many other pretty clever features that have been very popular with players since the deployment of this application . In short, a good way to entertain yourself quite passively, provided you accept that a video game publisher has access to data as intimate as your sleeping habits! Everyone is free to accept or not, the idea has in any case won over more than one!
