TRIBUNNEWS.COM – Current digitization who have entered various lines of life make activists MSME local companies need to continue to adapt and innovate to maximize sales and reach a wider market.
Therefore, entering the digital market through sales on marketplace is also one solution. Moreover, with the presence of various innovative services that are presented marketplace, perpetrator MSME can be helped to overcome the various challenges that exist in selling online.
Not only helps MSME as a seller, presence marketplace also helps the community as customers to provide easy and fast shopping access to meet various daily needs.
One of MSME local people who feel the various conveniences of selling through marketplace is Amazara, MSME local from Yogyakarta who sells various women’s footwear products.
Through an interview with Tribunnews, Thursday (9/6/2022), Uma Hapsari, the owner of Amazara revealed, selling at marketplace since 2017, the business he manages continues to grow.
Moreover, with the presence of the Served feature Tokopedia which is a service innovation from Tokopedia, marketplace In her choice, Uma admitted that stock management was maximized, product packaging was safer, orders were immediately packaged and accepted by buyers more quickly, and gave herself more time to focus on development. brand
Now Amazara takes advantage of smart warehouse Served Tokopedia in Jakarta and Surabaya. In addition, thanks to using the Served feature TokopediaAmazara products can also reach the national market, even extending to Papua.
“The number of orders in provinces outside Java also increased significantly, with the highest increases in South Sulawesi, Riau, South Sumatra, West Kalimantan and Lampung,” added Uma.
It’s easier to capture markets in Eastern Indonesia
Not only for Amazara, the presence of Tokopedia’s smart warehouses spread across various regions in Indonesia also helps local MSMEs from Aceh, namely Toko Kopi Gayo.
Acehnese SMEs selling coffee specialty at an affordable price this has been go digital from marketplace Tokopedia since May 2016.
However, Iwan Aramiko, owner of the Gayo Coffee Shop, admitted that the location of product production and storage in the interior of Aceh is a service and logistics challenge.
Therefore, by taking advantage of the Smart Warehouse Served Tokopedia in Jakarta, the coffee business he manages can grow and it will be easier to capture markets in Java and Eastern Indonesia.
“Since utilizing Served Tokopedia, Gayo Coffee Shop can capture markets in Java and Eastern Indonesia. Not only shipping costs are increasingly affordable, products can also arrive in the hands of consumers faster than we send directly from Aceh, “explained Iwan to Tribunnews.
In fact, for the Gayo Coffee Shop, Tokopedia is in the first place that contributes the most to the increase in turnover from the coffee business he manages.
This is also in line with Tokopedia’s internal data in May 2022, which shows that the average transaction of sellers after using Tokopedia’s service has increased almost four times compared to before using Tokopedia’s service.
For information, Served Tokopedia is an order fulfillment service at Tokopedia through warehouse facilities spread across various regions of Indonesia.
This service innovation is also a form of Hyperlocal initiative Tokopedia in helping MSME local in running their business.
served Tokopedia It also makes Indonesian people faster and more efficient in shopping for their daily needs. In the first quarter of 2022, the fastest delivery of goods via Served Tokopedia is 10 minutes from the time the order is placed until it is received by the buyer.
Some of the categories with the highest transactions via Served Tokopedia in the first quarter of 2022 are Health, Body Care, Food and Drink, Mother and Baby, and Household.
“We recorded the furthest delivery of goods in the first quarter of 2022 through Served Tokopedia is from Medan City, North Sumatra to Merauke Regency, Papua. Transactions Served Tokopedia as a whole also increased more than five times in the first quarter of 2022 compared to the first quarter of 2021,” said Associate Vice President of Fulfillment TokopediaSamuel Simanjuntak.
Author: Nurfina Fitri Melina | Editor: Bardjan
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