This is Xiaomi’s Secret to Selling Sophisticated Cell Phones at Low Prices in Indonesia

Suara.com – Xiaomi has launched two latest mid-range phones Redmi Note 10 and Redmi Note 10 Pro in Indonesia Tuesday night (30/3/2021). The company claims the two new cellphones are the best-in-class series, especially in the AMOLED display component.

Xiaomi Indonesia Country Director Alvin Tse said the AMOLED screen that will be used on the Redmi Note 10 series is currently the most favored. This is because these components are only used in mid-range phones above Rp. 4 million.

“Both have used Super AMOLED displays which are the best in this mid range. Previously, in the AMOLED class, the price was around Rp. 4 million,” Alvin said in a virtual press conference, Tuesday (30/3/2021).

Alvin also revealed Xiaomi’s strategy in presenting cheap smartphones with the best components. So far, Xiaomi has focused more on utilizing costs for quality parts. Unlike other brands that spend more money on marketing or marketing.

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“We chose a simple route, to social media, Mi Fans, to distributors. The goal is to reduce prices. With that we can shift to quality components,” he said.

“There are many brands that use large costs for marketing, to artists, endorsers, and others. If we go to the component. Marketing is driven on social media,” added Alvin.

As previously reported, Xiaomi launched the Redmi Note 10 and Redmi Note 10 in Indonesia Tuesday night. In the country, the Redmi Note 10 sells for Rp 2.4 million temporarily Redmi Note 10 price Pros start from IDR 3.5 million.

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