The marketers give different answers as to how which moving image advertising works – and how with each other. Seven-One currently sees classic broadcaster VoD spots at an advantage
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Moving image advertising does not have the same effect on all channels. This is proven by numerous research projects, including the media equivalence study by Mediaplus and Seven-One Media from 2020. A new basic study by the Pro-Sieben-Sat-1 marketer is now examining the effect of pre-roll advertising in various online environments. Small spoiler: Youtube does not do particularly well here.
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