Who wouldn’t like to see their own hyper-realistic avatar created with Artificial Intelligence? Yes, but in exchange for what?
A few years ago, an app that changed a photo of you to see what you would look like in old age became trendy. Eventually it was learned that users granted permissions to market their personal data.
Today it has become a trend Lensthe app that uses Artificial Intelligence to create avatars or drawings created as similar to the user delivering their photos.
Yes, it’s amazing to see how a Software that uses Artificial Intelligence can draw each of the characteristics of the person and create a hyper-realistic “digital double”.
On this occasion it seems that the Lensa app is very clear from the outset in its “terms of use”, as it clearly states that “your photos and videos are still your photos and videosand we do not claim any rights in them.”
If you read the “terms of use” of this app, surely you were one of the few who, after reading this, felt comfortable that Lensa would not keep your photos and videos to do as they pleased with them.
And it is that there are very few users who read the “terms of use”, but I have news for you: in these terms, below where almost no one arrives, there is a small paragraph that says “privacy”, and inside in those six lines of text there is a link to the “privacy policy”, a site that far fewer will reach, because what matters to the user is simply to make their avatar hyper-realistic and post it on social networks.
Well, I made it all the way to that section, which very few get to because as a telecom, technology and digital transformation journalist I feel a responsibility to not only recommend services, apps or devices, but also to tell my readers what lies beyond.
And well, the Artificial Intelligence app is very clear in its privacy policy, except that reaching it means wasting precious time before getting the desired avatar.
Lensa points out that “with your consent, We use technologies to collect information about your online activities over time and on third-party websites or other online services (behavioral tracking).
What does this mean? That Lensa will not only help you create your own hyper-realistic avatar with its Artificial Intelligence, but will know absolutely every activity you do on the Internet, not only while using its app, but also when you are looking for something, shopping, talking, working, having fun and a lengthy etcetera that covers everything you do on the net.
The problem is not that this type of applications perform these tasks, because in reality, in this case, Lensa is very clear about what it does with its users’ personal information, but the problem is that these users don’t even know what it does they were given “accept” because they didn’t read the clear warnings.
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For these companies, especially one like Lensa that is dedicated to Artificial Intelligence, data is a mine of gold, diamonds, lithium, all together, because it is from them that they will get their wealth, and the users themselves are giving it to them practically for free and without even knowing it.
It would be different if users read those terms and conditions, as well as privacy policies and still agree to use the app to get their own hyper-realistic avatar. Everyone has their own decisions.
However, I think people have not understood the capability that Artificial Intelligence has.
Has it happened to you that one day you are talking about a topic with your friends and suddenly you see an ad related to what you talked about? Surely they thought companies were so Machiavellian that they spy by listening through the smartphones.
Well, let’s say they don’t listen directly, but they analyze all the millions of pieces of data we give them through our internet behavior on a daily basis. This is what Lensa clearly called “behavior tracking,” which lets them know at a certain point that you’ll be talking about a specific topic or need a product or service at a certain time.
That being the case, that’s why I asked on Twitter if they had already “stolen” their data at the time of obtaining their avatars, but in reality it is not a matter of theft, but of a frank delivery with consent.
