Serviceplan saw the light of day as an agency in 1970. Half a century later, the Serviceplan Group is active all over the world with “Houses of Communication”. In today’s location portrait, we take you behind the scenes in New York.
When we visit a foreign country, it often happens that we wonder about the behavior of the local people.
Why doesn’t it bother you that the bus doesn’t leave until 8 p.m. even though it should have started at 6.30 p.m.? Why are people jostling in front of them even though we have been standing in line?
Probably almost everyone of us has had this or a similar thought while traveling. We simply cannot completely switch off our origins, our values and our character.
And what may be a bit strange for us in our private sphere also plays an important role for companies. Because although it is wrong to group all Germans or Italians in one group, there are still accepted principles in society.
Visiting the Serviceplan Group in New York
These, in turn, are extremely important for addressing target groups and marketing. That is why it is important for companies and agencies to be personally represented in a market. A German will never understand 100 percent what an American wants – and why.
It is precisely for this reason that the Serviceplan Group has also had a branch in New York since May 1, 2018. You can find out what it looks like there behind the scenes in today’s location portrait.
The Serviceplan Group’s office is located on Seventh Avenue in the middle of New York. (Photo: company)
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You can go back and forth with the arrows under the heading.
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