Shutterstock/Ekahardiwito
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Shutterstock/Ekahardiwito
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Cooperation between companies and influencers can bring significant benefits for both sides. But what is actually to be done if the partnership leads to image damage – as happened recently in the case of Fynn Kliemann?
from dr Dominik Herzog, founder of Sylvenstein Rechtsanwälte
The Fynn Kliemann case caused a stir. It recently became known that he had acted in a legally and morally dubious manner when trading in corona protective masks. The first advertising partners have therefore ended their cooperation with the creative influencer. But is it that easy? Ultimately, the companies pay Kliemann for his services in favor of the company’s image.
It is true that the termination of such contractual relationships – without explicit regulation – is not easily possible, but concluded contracts must be observed. If you still want to dissolve it, you need a clear reason for termination. But is there such a thing in the case of Kliemann?
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