This is the strategy for Bumi Benowo (BBSS) to rise from the pressure of the Covid-19 pandemic

Reporter: Ika Puspitasari | Editor: Herlina Kartika Dewi

KONTAN.CO.ID – JAKARTA. Performance of issuers engaged in the construction of warehousing and shop houses PT Bumi Benowo Sukses Sejahtera Tbk (BBSS) is still under pressure from the Covid-19 pandemic.

Throughout last year alone, this issuer only pocketed sales of Rp. 3.43 billion, down from revenue in 2019 which reached Rp. 23.09 billion. In line with that, this issuer also has to bear a net loss of Rp 512.87 million. Even though in 2019 BBSS still had a net profit of Rp 4.53 billion.

Corporate Secretary of PT Bumi Benowo Sukses Sejahtera Tbk Andrew said the company’s sales had decreased due to the Covid-19 pandemic. In order to improve performance this year, BBSS has prepared a number of strategies.

For example, by expanding the area of ​​promotion and marketing, including by conducting market penetration using digital media. In addition, continued Andrew, the company will also make a transformation towards the use of technology so that sustainable growth in the future will be even better.

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“The low benchmark interest rate of Bank Indonesia which will affect the people’s warehouse loan interest rate (KGR) is also expected to attract more people to buy warehouses through KGR payments,” he explained, Thursday (8/7).

In the short term, Adrew explained that consumers are still careful with their budgets so that supply from the lower to middle segment is estimated to still dominate the market.

Currently BBSS is also starting to utilize renewable energy sources to generate electricity in the company’s warehouse. They aim to deliver the next generation of logistics, which is smart, electric, digital and connected.

“Digital logistics will be one of our focuses in 2021, and the Company can become a place to share the latest technology in the logistics world,” said Andrew.

Lastly, BBSS is targeting to develop multi-tenant warehouses in new areas in Jakarta and Surabaya, especially in reaching the MSME industrial sector which has never been used before and focuses on the FMCG and e-commerce sectors.