Woody Harrelson’s character in the 1997 film Welcome to Sarajevo has this great line, where he blithely declares at one point: “You know, only two good things came from England. One, America. Two, the Beatles! «
The statement is a huge exaggeration, of course, but it’s the kind of thing that can feel at least directionally accurate to a certain type of music fan. Most of the music I love comes from there, which probably explains my addiction to a new almost morning radio show that I recently discovered and incorporated into my daily routine. Everything I love stays in rotation on this show’s playlist, from The Clash to New Order, The Stone Roses, and of course The Fab Four. In fact, that hack is how Spotify was able to hook me into The Get Up, a new … well, think of this still relatively new Spotify playlist (which is actually a radio show) as the sonic love son of a podcast. and a playlist, mixed with the trappings of a traditional radio show format. There are hosts to keep you entertained and informed, A, B, and C block segments, and of course lots of music. Music that Spotify pulls from the bands, artists, and genres you already know you love. Like on one particular morning, when The Get Up hosts Kat Lazo, Speedy Morman, and Xavier “X” Jernigan had finished one of their segments, and the show delivered the first part of the algorithmically tailored music to me. The next thing I knew, Peter Hook’s sublime, booming bassline opening the Age of Consent track on New Order’s amazing 1983 album Power, Corruption & Lies, was filling my ears. And I knew I was home.
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“It’s fresh, it’s new, and it’s also super personal,” Get Up co-host Kat Lazo told. in an interview, along with his other two co-hosts, about the show. “What we hear a lot about our dynamic is that it is very engaging to hear three friends talk about what’s going on in the world, whether it’s pop culture or the news. It has that personal touch, and besides, the way it’s different from a traditional FM radio show, everyone is going to hear different music.
“I can get some Bad Bunny songs, some hip hop, some R&B, and that kind of touch also personalizes the experience for users.”
The show, which launched in October, had already reached more than 1 million listeners in January, the broadcaster told Bloomberg. Not bad for a show that moves and weaves around users’ expectations of what, as a music lover, you can expect these days from a streamer like Spotify, and from an offering that has elements of both Playlists such as the produced segments of a podcast. “The Spotify team did a great job explaining what their vision was and how Kat, X and I fit the mold to help achieve it,” Morman told .. “This is something that didn’t exist before, and being part of the team to help bring it into the mainstream was really exciting for all of us. “
Image Source: Spotify
For segment “A” of a recent episode of The Get Up earlier this month, things started similarly to how a traditional high-profile radio show, for example, The Breakfast Club in New York City, could start. It has the same feeling, although also, because it is Spotify, it is something different. “Here, as always by my side, are the homies,” Jernigan began, before turning aside to offer a personal greeting to a friend who was celebrating five years of sobriety that day and who also heard on Day 1 of the show: a man who works in sanitation for New York City, whom Jernigan praised as “a great dad, a great worker, (and) is someone who inspires me, whether I know it or not.”
Then he handed the things over to Morman to deliver the headlines for the day. “To start with some good news, the recently approved Johnson & Johnson vaccine could arrive in (USA) Today…” That led to an exchange between Jernigan and Morman, and both men agreed that everyone needs “Buckle up, so we can get there together,” and that “if you look closely, guys, you can almost see the light at the end of the tunnel.”
According to Morman, the produced segments, which, again, are separate from the program tranches where Spotify offers music tailored to each listener’s unique tastes, include a segment A usually packed with news, followed by more talk and jokes, such as as well as pop culture, in the next segment. Which, in turn, is followed by more elaborate and thoughtful segments in the later blocks.
The segments also feature recurring parts like “Stump X,” where Jernigan answers trivia questions put to him in an effort to confuse him (he’s one of those frustratingly dedicated scholars who, you know, knows a little about a lot of things). All very fun, of course.
It quickly becomes clear to new listeners that The Get Up is trying to be a new kind of morning show, but being as global a streamer as Spotify you can of course also listen whenever you want during the day. The show is ready for listeners Monday through Friday, starting at 7 am ET at www.spotify.com/thegetup.
More than that though, this is yet another example of where Spotify is headed as a global entertainment giant, with non-music offerings, especially podcasts, increasingly in the streamer’s sights. A few days ago, a forecast predicted that Spotify’s podcast listening audience will surpass Apple’s for the first time this year, thanks in part to closing deals with creators such as Joe Rogan, as well as President Barack Obama and Bruce Springsteen. for exclusive podcasts. As The Get Up shows, there is now much more to keep you hooked and entertained within the Spotify app, beyond simply using the service to stream your favorite Post Malone track for the umpteenth time.
“We’ll keep adding new things as we go along,” Jernigan tells .. “And what’s great is that I want to be clear about this, they didn’t just have this program ready to go and everything was ready and we just walked in as hosts. We also helped build how the show sounded from the beginning, and the producers were also good at inviting us into that process, asking us questions about what we felt was missing from the morning radio.
“For us, we wanted a show that didn’t have a negative tone. We wanted this to be a positive program and to help you start your day with a smile. “
Play #thegetupmorningshow with @SpeedyMorman @ItsKatLazo and @XavierJernigan they set the mood for the rest of my day ???? This segment was very nostalgic ✨ #podcast #twitch #twitchstreamer https://t.co/UYI2fZan7Z
– pestogawd (@pestogawd) January 21, 2021
Lazo adds: “We have listeners in Alaska, in Hawaii, and callers from Vermont and Washington state,” in other words. The co-hosts also did their first Instagram Live (@thegetupmorningshow) a few days before chatting with .. “On Instagram, we hear from people that this is now part of my morning routine, but for some people, their morning starts at nine, whereas for other people it starts at noon. And we’ve heard that this is part of people’s exercise routine.
As for what Lazo thinks is the best thing about the show right now, “You know what I love? I love the love we receive from our listeners. It is surprising that in a time when we are so isolated, when we are all in our individual homes, we hosts have the pleasure of interacting with each other on a daily basis remotely; sometimes I even forget, oh that’s right! An entire nation is listening to this! So when people give feedback on Instagram or calling, I think that’s my favorite part. Just reminding each other that we are not alone, we are not isolated. That there is an entire nation that is interacting and that wants this type of content.
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Andy is a reporter from Memphis who also contributes to outlets like Fast Company and The Guardian. When he’s not writing about tech, he can be found hunched over protectively over his burgeoning vinyl collection, as well as minding his Whovianism and bingeing on a variety of TV shows he probably doesn’t like.
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